ADBE ADOBE INC.
Price Chart
Executive Summary
Keybanc upgraded ADBE to Sector Weight from Underweight on March 21, 2025, as part of a 14-firm cluster action. Keybanc has a 52% accuracy rate on 1,560 calls with an average return of 3.3%, placing it near the median among covering firms. Consensus on ADBE is mixed: 21 of 46 analysts rate it Buy or Strong Buy, 21 Hold, and 4 Sell. The mean price target of $327.28 implies 26.3% upside from the current $259.21, with a wide range from $220 to $487. The upgrade is a modest directional shift from a bearish stance, but the lack of a price target and the firm's average accuracy limit its impact. Insider selling has been notable, with CEO Shantanu Narayen selling $12.5M on April 28, 2026, and other executives selling smaller amounts, which diverges from the bullish analyst signal. Earnings are due June 10, 2026, adding a near-term catalyst. The bottom line: this is a routine, consensus-aligned upgrade from a mid-tier firm, offering limited actionable edge.
Impact Score
Consensus & Targets
Consensus is mixed: 10 Strong Buy, 11 Buy, 21 Hold, 4 Sell, 0 Strong Sell across 46 analysts. The majority (54%) are neutral or bearish, with 46% bullish. This is a relatively balanced consensus, indicating no strong directional conviction on ADBE.
Current price: $259.21. Mean target: $327.28 (26.3% upside). Median: $314.76. High: $487. Low: $220. Keybanc did not provide a price target, so its view sits below the consensus mean and median, aligning with the lower end of the range.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-04-27 | Mizuho | downgrade | Neutral | $270.00 |
| 2026-04-22 | RBC Capital | reiterate | Outperform | $350.00 |
| 2026-04-17 | UBS | maintain | Neutral | $260.00 |
| 2026-04-17 | RBC Capital | maintain | Outperform | $350.00 |
| 2026-04-13 | BTIG | initiate | Neutral | — |
| 2026-03-26 | William Blair | downgrade | Market Perform | — |
| 2026-03-16 | Citigroup | maintain | Neutral | $278.00 |
| 2026-03-16 | Goldman Sachs | maintain | Sell | $220.00 |
| 2026-03-16 | Argus Research | downgrade | Hold | — |
| 2026-03-13 | UBS | maintain | Neutral | $290.00 |
30-day analyst activity shows 0 upgrades and 0 downgrades, indicating a quiet period. EPS revisions are slightly positive: 3 upward revisions vs 0 downward in the last 30 days for the current quarter, and 1 up vs 2 down for next year. Estimates are generally stable, with no strong revision trend.
Firm Track Record — Keybanc
Keybanc accuracy: 52% on 1560 calls | avg return: 3.3%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| JP Morgan | 100% | 2/2 | 2.9% | top tier |
| Evercore ISI Group | 83% | 5/6 | 4.5% | top tier |
| TD Cowen | 67% | 2/3 | 1.7% | top tier |
| Morgan Stanley | 60% | 3/5 | -5.3% | above average |
| BMO Capital | 55% | 6/11 | -2.8% | above average |
| JMP Securities | 50% | 3/6 | -1.9% | below average |
| Piper Sandler | 50% | 4/8 | -3.7% | below average |
| Citizens Capital Markets | 50% | 1/2 | 0.2% | below average |
| Baird | 50% | 2/4 | -2.2% | below average |
| Deutsche Bank | 50% | 1/2 | -13.3% | below average |
Keybanc has a 52% accuracy on 1,560 scored calls with an average return of 3.3%, placing it near the median among covering firms. Top performers include JP Morgan (100% on 2 calls) and Evercore ISI Group (83% on 6 calls). Worst performers include RBC Capital (35% on 17 calls) and Oppenheimer (36% on 11 calls). Keybanc's track record is average, reducing the significance of this call.
Earnings Estimates
Next earnings: Jun 10, 2026
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| 0q | $5.83 | $5.62 — $5.99 | $6.5B | ↑2 ↓0 |
| +1q | $5.77 | $5.61 — $6.25 | $6.5B | ↑2 ↓0 |
| 0y | $23.55 | $23.27 — $24.78 | $26.1B | ↑1 ↓0 |
| +1y | $26.39 | $24.07 — $28.52 | $28.4B | ↑0 ↓0 |
Cross-Platform Signals
Insider trades show significant selling: CEO Shantanu Narayen sold $12.5M on April 28, 2026, and other executives sold smaller amounts. This diverges from the bullish upgrade signal, as insiders are reducing exposure. Congressional activity is neutral: two small buys ($1k-$15k each) by Democrats in April 2026. Institutional changes are mixed: Norges Bank initiated a $2.3B position, while Wells Fargo trimmed 42.9% in one period but added 33.1% in another. Short interest is 55.5% of volume, indicating elevated bearish positioning. The insider selling and high short interest converge against the analyst upgrade, creating a contrarian signal.
Actionable Insight
**The upgrade from Keybanc is a modest positive but lacks conviction without a price target. Given insider selling and high short interest, traders should treat this as a neutral signal and wait for stronger catalysts, such as the June 10 earnings report, before taking a directional position.**
Documents Analyzed
Report based on filing metadata.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
May 31, 2026
5d ago
|
ANALYST-UPGRADE
| $387.02 $343.25 | ▼ −11.31% | ▼ −2.40% | $251.44 (−35.03%) |
|
May 27, 2026
9d ago
|
ANALYST-DOWNGRADE
| $239.29 $240.37 | ▼ −0.45% | ▲ +4.48% | $251.44 (−5.08%) |
|
May 1, 2026
5w ago
|
ANALYST-UPGRADE
| $387.02 $343.25 | ▼ −11.31% | ▼ −2.40% | $251.44 (−35.03%) |
|
Apr 28, 2026
5w ago
|
Insider Cluster
| $242.97 $240.49 | ▼ −1.02% | ▼ −6.49% | $251.44 (+3.49%) |
|
Apr 27, 2026
5w ago
|
ANALYST-DOWNGRADE
| $239.29 $240.49 | ▼ −0.50% | ▲ +4.45% | $251.44 (−5.08%) |
|
Apr 21, 2026
6w ago
|
8-K
| $255.80 $254.99 | ▼ −0.32% | ▼ −3.48% | $251.44 (−1.70%) |
|
Mar 25, 2026
10w ago
|
DEFA14A
| $240.66 $245.33 | ▲ +1.94% | ▼ −8.72% | $251.44 (+4.48%) |
|
Feb 28, 2026
13w ago
|
Institutional Cluster
| $260.79 $241.07 | ▼ −7.56% | ▲ +0.38% | $251.44 (−3.58%) |
|
Feb 27, 2026
14w ago
|
DEFA14A
| $260.79 $241.07 | ▼ −7.56% | ▲ +0.38% | $251.44 (−3.58%) |
US Market Status
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