ATHM Autohome Inc.

BEARISH Impact: 7/10 6-K
Horizon weeks Filed May 28, 2026 Processed 12d 23h ago SEC 0001193125-26-242898
Notable filing: 6-K
Latest settled — T+5d
ATHM ▲ +1.45% at T+5d
SHORT call ✗ call lost -1.45% · α vs SPY -1.13% · entry $17.30 → $17.55
Next anchor: T+20d in 16d
Last close $17.37 (close Jun 8) · -0.40% from $17.30 entry (call sign-flipped)
Entry anchored
May 28, 2026
via day open
T+1d
+0.92%
call -0.92% · α -0.69%
$17.46
settled 12d ago
T+5d
+1.45%
call -1.45% · α -1.13%
$17.55
settled 6d ago
T+20d
call — · α —
in 16d
T+60d
call — · α —
in 2mo

Price Chart

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Executive Summary

Autohome reported Q1 2026 net revenues of RMB1,048.4 million, down 27.9% YoY, and net income attributable to Autohome of RMB44.3 million, down 87.6% YoY, reflecting a sharp deterioration in advertising and lead generation revenues. The board declared a $0.66/ADS dividend and continues share repurchases ($62.3M to date), but these capital return measures do not offset the fundamental decline.

Actionable Insight

The steep decline in revenue and earnings underscores worsening fundamentals in Autohome's core advertising and dealer subscription businesses amid a challenging Chinese auto market. The dividend and buyback provide limited support; traders should watch for further guidance cuts or strategic pivot announcements in upcoming quarters.

Key Facts

  • Net revenues fell 27.9% YoY to RMB1,048.4 million (US$152.0 million) in Q1 2026
  • Net income attributable to Autohome plunged 87.6% YoY to RMB44.3 million (US$6.4 million)
  • Operating loss of RMB34.4 million vs operating profit of RMB233.4 million in Q1 2025
  • Revenue declined across all segments: media services -32.8%, leads generation -22.0%, online marketplace -32.5%
  • Adjusted net income (Non-GAAP) fell 57.4% YoY to RMB179.2 million
  • Board approved a cash dividend of US$0.66 per ADS, aggregate ~RMB0.5 billion, payable in July 2026
  • As of May 22, 2026, the company had repurchased 3,465,236 ADS for ~US$62.3 million
  • Cash and equivalents + short-term investments of RMB20.04 billion as of March 31, 2026

Financial Impact

Revenue down 27.9% YoY; net income down 87.6% YoY; operating income swung from +RMB233.4M profit to -RMB34.4M loss

revenuenet incomeoperating incomeearnings per share

Risk Factors

  • Further contraction in automaker advertising budgets
  • Increased competition from other auto platforms
  • Macroeconomic headwinds in China dampening auto sales
  • Execution risk in new initiatives (overseas expansion, new retail)

Market Snapshot

Exchange
NYSE
Sector
Services-Computer Processing & Data Preparation
Analyst Consensus
44% bullish (18 analysts)

Documents Analyzed

This report is based on 9 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001193125-26-242898
Document: d142685dex995.htm0001193125-26-242898
Document: d142685dex993.htm0001193125-26-242898
Document: d142685d6k.htm0001193125-26-242898
Document: d142685dex991.htm0001193125-26-242898
Document: d142685dex994.htm0001193125-26-242898
Document: 0001193125-26-242898-index-headers.html0001193125-26-242898
Document: 0001193125-26-242898-index.html0001193125-26-242898
Document: 0001193125-26-242898.txt0001193125-26-242898
7 reports for ATHM
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for ATHM — sortable, filterable
Type Now
May 29, 2026
11d ago
6-K
NEUTRAL ★ 3/10
$17.46 $16.53▼ −5.33%▼ −2.80%$17.37 (−0.52%)
May 28, 2026
12d ago
6-K
BEARISH ★ 7/10
$17.30 $17.55▼ −1.45%▼ −1.13%$17.37 (−0.40%)
May 14, 2026
26d ago
6-K
NEUTRAL ★ 3/10
$17.71 $16.68▼ −5.82%▼ −5.10%$17.37 (−1.92%)
Apr 15, 2026
7w ago
6-K
NEUTRAL ★ 3/10
$18.35 $18.70▲ +1.91%▲ +0.27%$17.37 (−5.34%)
Apr 15, 2026
7w ago
20-F
BEARISH ★ 6/10
$18.35 $18.70▼ −1.91%▼ −0.27%$17.37 (+5.34%)
Apr 8, 2026
8w ago
6-K
NEUTRAL ★ 2/10
$18.12 $18.35▲ +1.27%▼ −2.25%$17.37 (−4.14%)
Mar 31, 2026
10w ago
Insider Cluster
NEUTRAL ★ 2/10
$17.37 $18.12▲ +4.32%▲ +0.37%$17.37 (+0.00%)
Showing 7 of 7

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