BKNG Booking Holdings Inc.

BULLISH Impact: 2/10 ANALYST-UPGRADE
Processed 1mo ago SEC analyst-BKNG-morganst-20260224
15 firms acted on BKNG: Morgan Stanley, Citizens, B of A Securities, Wedbush, Truist Securities, Keybanc, Mizuho, Wedbush, BTIG, Baird, Truist Securities, Cantor Fitzgerald, Jefferies, Benchmark, Erste Group
Final — all horizons settled through T+60d
BKNG ▼ -4.82% at T+60d
LONG call ✗ call lost -4.82% · α vs SPY -11.57% · entry $162.37 → $154.54
Last close $162.30 (close Jun 8) · -0.04% from $162.37 entry
Entry anchored
Feb 24, 12:07 PM ET
via Databento tick
T+1d
+2.32%
call +2.32% · α +1.49%
$166.14
settled 4mo ago
T+5d
+2.10%
call +2.10% · α +3.13%
$165.78
settled 3mo ago
T+20d
+5.70%
call +5.70% · α +10.68%
$171.63
settled 3mo ago
T+60d
-4.82%
call -4.82% · α -11.57%
$154.54
settled 21d ago

Price Chart

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Executive Summary

15 firms acted on BKNG: Morgan Stanley, Citizens, B of A Securities, Wedbush, Truist Securities, Keybanc, Mizuho, Wedbush, BTIG, Baird, Truist Securities, Cantor Fitzgerald, Jefferies, Benchmark, Erste Group

Impact Score

Base Score
2/7
LLM Adjustment
+0
Final Score
2/10

Consensus & Targets

Buy / Strong Buy
37 (82%)
Hold
8
Sell / Strong Sell
0
Total Analysts
36
Mean PT
$225.01
Median PT
$220.00
High PT
$298.00
Low PT
$175.00
Current Price
$168.36
Implied Upside
+33.6%

Recent Analyst Activity

DateFirmActionRatingPrice Target
2026-04-30 Argus Research maintain Buy $205.00
2026-04-29 JP Morgan maintain Overweight $208.00
2026-04-29 UBS maintain Buy $249.00
2026-04-29 TD Cowen maintain Buy $230.00
2026-04-29 RBC Capital maintain Outperform $220.00
2026-04-29 Citigroup maintain Buy $225.00
2026-04-29 Oppenheimer maintain Outperform $215.00
2026-04-29 Wells Fargo maintain Equal-Weight $215.00
2026-04-29 Evercore ISI Group maintain Outperform $245.00
2026-04-29 Cantor Fitzgerald maintain Neutral $175.00

Firm Track Record — Morgan Stanley

Morgan Stanley accuracy: 55% on 4993 calls | avg return: 4.3%

Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.

FirmAccuracyCallsAvg Returnvs Average
Tigress Financial 100% 2/2 5.4% top tier
Keybanc 100% 2/2 0.6% top tier
B. Riley Securities 86% 6/7 9.5% top tier
JP Morgan 83% 5/6 15.2% top tier
Oppenheimer 80% 4/5 11% top tier
Cantor Fitzgerald 80% 8/10 11.6% top tier
Benchmark 75% 6/8 6.1% top tier
Piper Sandler 75% 3/4 3.7% top tier
Barclays 75% 6/8 6.8% top tier
Wedbush 73% 8/11 8% top tier

Earnings Estimates

Next earnings: Jul 27, 2026

PeriodEPS Est.EPS RangeRevenueRevisions (7d)
0y $10.46 $10.07 — $10.75 $29.4B ↑1 ↓0
0q $2.46 $2.25 — $2.64 $7.2B ↑2 ↓0
+1y $12.31 $10.53 — $13.23 $32.2B ↑2 ↓0
+1q $4.56 $4.25 — $4.69 $9.7B ↑2 ↓0

Cross-Platform Signals

Insider Trades (90d)
0 buys / 4 sells
Congressional
Gilbert Cisneros (democrat) — buy $1,001 - $15,000
Congressional
Gilbert Cisneros (democrat) — sell $1,001 - $15,000
Institutional
NORGES BANK — new
Institutional
FMR LLC — trim (-28.8%)
Institutional
RENAISSANCE TECHNOLOGIES LLC — doubled (17563%)
Short Interest
Short: 1,276,140 | Exempt: 3,691 | TRF Vol: 2,283,140 | Short Ratio: 55.9% | Off-exchange volume (dark pool + OTC)

Documents Analyzed

Report based on filing metadata.

7 reports for BKNG
Performance horizon
50% Hit rate 2 of 4 directional calls best @ T+5▲ +6.48%Feb 28, 2026
Filters
Rows
Reports for BKNG — sortable, filterable
Type Now
May 31, 2026
9d ago
ANALYST-UPGRADE
BULLISH ★ 2/10
$162.37 $171.63▲ +5.70%▲ +10.68%$162.30 (−0.04%)
May 5, 2026
5w ago
424B5
NEUTRAL ★ 4/10
$167.63 $167.21▼ −0.25%▼ −5.20%$162.30 (−3.18%)
May 1, 2026
5w ago
ANALYST-UPGRADE
BULLISH ★ 2/10
$162.37 $171.63▲ +5.70%▲ +10.68%$162.30 (−0.04%)
Apr 28, 2026
6w ago
8-K
BULLISH ★ 6/10
$173.98 $168.37▼ −3.22%▼ −8.68%$162.30 (−6.71%)
Apr 21, 2026
7w ago
DEFA14A
NEUTRAL ★ 2/10
$179.40 $154.54▼ −13.86%▼ −17.02%$162.30 (−9.53%)
Apr 20, 2026
7w ago
Press Release
BULLISH ★ 6/10
$190.86 $155.07▼ −18.75%▼ −23.67%$162.30 (−14.96%)
Feb 28, 2026
14w ago
Institutional Cluster
BULLISH ★ 8/10
$166.81 $164.70▼ −1.27%▲ +6.67%$162.30 (−2.70%)
Showing 7 of 7

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