BRO BROWN & BROWN, INC.
Price Chart
Executive Summary
Citizens initiated coverage on Brown & Brown, Inc. (BRO) at Market Outperform with a $70 price target, implying 25.7% upside from the current $55.69. The call adds a bullish voice to a consensus that is heavily tilted toward Hold — 19 of 25 analysts rate it Hold, 6 are Buy/Strong Buy, and none are Sell. The mean target of $73.80 offers 32.5% upside, with a high of $90 and low of $65. Citizens’ accuracy on 137 calls is just 38%, well below the top-tier firms covering BRO (RBC Capital and Raymond James at 67%). Momentum is positive: 2 upgrades and 0 downgrades in the past 30 days, though EPS revisions have been trending lower — 9 downward revisions vs 4 upward in the last 30 days for the next quarter. A single insider buy of $114k by Director H. Palmer Jr. on May 5 provides a mild bullish contra-signal to the broader cautious consensus. Bottom line: Citizens’ initiation is a modest bullish signal from a low-accuracy firm, but the consensus hold-heavy backdrop and declining EPS estimates temper conviction.
Impact Score
Consensus & Targets
Of 25 analysts covering BRO, 1 is Strong Buy, 5 are Buy, 19 are Hold, 0 are Sell, and 0 are Strong Sell. The consensus is heavily skewed toward Hold (76%), indicating broad caution despite the bullish initiation.
Current price: $55.69. Mean target: $73.80 (32.5% upside). Median: $72. High: $90 (Truist Securities). Low: $65. Citizens’ $70 target is below the mean and median, ranking 6th lowest among 15 analysts. The implied upside is below the consensus average.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-05-21 | Citizens | initiate | Market Outperform | $70.00 |
| 2026-05-21 | Morgan Stanley | maintain | Equal-Weight | $60.00 |
| 2026-05-06 | Citigroup | upgrade | Buy | $70.00 |
| 2026-04-29 | RBC Capital | maintain | Sector Perform | $72.00 |
| 2026-04-29 | Wells Fargo | maintain | Equal-Weight | $69.00 |
| 2026-04-29 | Keefe, Bruyette & Woods | maintain | Market Perform | $72.00 |
| 2026-04-29 | Truist Securities | maintain | Buy | $90.00 |
| 2026-04-14 | B of A Securities | maintain | Neutral | $88.00 |
| 2026-04-13 | Mizuho | maintain | Outperform | $84.00 |
| 2026-04-09 | JP Morgan | maintain | Neutral | $85.00 |
30-day analyst activity: 2 upgrades (Citigroup from Neutral to Buy on May 6, Citizens initiation today), 0 downgrades. EPS revision trend is negative: next-quarter estimates saw 9 downward revisions vs 4 upward in the last 30 days, and the current EPS estimate ($1.0836) is down from $1.10016 a month ago. Full-year estimates also declining.
Firm Track Record — Citizens
Citizens accuracy: 38% on 137 calls | avg return: -6.6%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 12 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| RBC Capital | 67% | 2/3 | 4.2% | top tier |
| Raymond James | 67% | 2/3 | -0.9% | top tier |
| Keefe, Bruyette & Woods | 60% | 6/10 | -1.6% | above average |
| Wells Fargo | 55% | 6/11 | -1.2% | above average |
| B of A Securities | 50% | 3/6 | 1.7% | below average |
| Citigroup | 50% | 2/4 | 1.6% | below average |
| Truist Securities | 38% | 3/8 | 0.5% | below average |
| Morgan Stanley | 33% | 2/6 | -10.9% | below average |
| UBS | 33% | 1/3 | -1.8% | below average |
| BMO Capital | 33% | 1/3 | -14% | below average |
Citizens has a 38% accuracy rate on 137 calls, with an average return of -6.6%. This places it among the lower-tier firms covering BRO. Top performers are RBC Capital and Raymond James (both 67% on 3 calls) and Keefe, Bruyette & Woods (60% on 10 calls). Worst performers include Jefferies (0% on 3 calls) and Barclays (29% on 7 calls).
Earnings Estimates
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| +1q | $1.08 | $1.05 — $1.16 | $1.8B | ↑2 ↓0 |
| +1y | $4.88 | $4.63 — $5.03 | $7.5B | ↑2 ↓0 |
| 0q | $1.08 | $1.00 — $1.17 | $1.7B | ↑2 ↓0 |
| 0y | $4.50 | $4.35 — $4.67 | $7.1B | ↑0 ↓0 |
Cross-Platform Signals
Insider trades: One buy of $114k by Director H. Palmer Jr. on May 5 — a bullish signal that aligns with the initiation. Congressional trades: 5 small sells (all $1k-$15k) by Reps. Delaney and Moskowitz since Feb 2026 — non-informative given size. Institutional: Norges Bank added a new $517M position, while FMR LLC increased by 41.6% to $1.12B. Short interest ratio is 59.8% of TRF volume, elevated but not extreme. Overall, insider buying and large institutional adds converge with the bullish analyst signal.
Actionable Insight
The initiation adds a bullish voice, but with low firm accuracy and declining EPS estimates, traders should treat this as a modest positive. The $70 target is below consensus, so upside may be limited relative to peers. Watch for earnings date — if within 30 days, the PT move could gain significance.
Documents Analyzed
Report based on filing metadata.
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 14, 2026
today
|
Institutional Cluster
| — | awaiting T+5 | — | — |
|
Jun 6, 2026
9d ago
|
ANALYST-UPGRADE
| $56.51 $54.19 | ▼ −4.11% | ▼ −5.28% | $59.99 (+6.17%) |
|
Jun 5, 2026
9d ago
|
8-K
| $58.26 awaiting T+5 | awaiting T+5 | — | $59.99 (+2.97%) |
|
May 21, 2026
24d ago
|
ANALYST-UPGRADE
| $58.36 $56.84 | ▼ −2.60% | ▼ −4.19% | $59.99 (+2.80%) |
|
May 16, 2026
29d ago
|
ANALYST-UPGRADE
| $71.61 $73.29 | ▲ +2.34% | ▲ +4.03% | $59.99 (−16.23%) |
|
May 6, 2026
5w ago
|
ANALYST-UPGRADE
| $56.51 $55.77 | ▼ −1.30% | ▼ −2.43% | $59.99 (+6.17%) |
|
Apr 27, 2026
6w ago
|
8-K
| $63.03 $57.64 | ▼ −8.54% | ▼ −10.24% | $59.99 (−4.82%) |
|
Apr 27, 2026
6w ago
|
Press Release
| $63.03 $57.64 | ▼ −8.54% | ▼ −10.24% | $59.99 (−4.82%) |
|
Apr 16, 2026
8w ago
|
ANALYST-UPGRADE
| $68.81 $67.53 | ▼ −1.86% | ▼ −2.84% | $59.99 (−12.81%) |
|
Apr 9, 2026
9w ago
|
8-K
| $67.13 $68.81 | ▲ +2.50% | ▼ −0.68% | $59.99 (−10.63%) |
US Market Status
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