BROS Dutch Bros Inc.

NEUTRAL Impact: 4/10 Insider Cluster (3 insiders)
Horizon days Filed May 29, 2026 Processed 22d 11h ago
Insider cluster: 2 insiders, $30.6M total
Latest settled — T+5d
BROS ▼ -5.72% at T+5d
NEUTRAL call ✗ call lost -5.72% · α vs SPY -2.97% · entry $58.89 → $55.52
Next anchor: T+20d in 8d
Last close $70.72 (close Jun 18) · +20.09% from $58.89 entry
Entry anchored
May 29, 03:59 PM ET
via Databento tick
T+1d
-1.75%
call -1.75% · α -1.90%
$57.86
settled 20d ago
T+5d
-5.72%
call -5.72% · α -2.97%
$55.52
settled 16d ago
T+20d
call — · α —
in 8d
T+60d
call — · α —
in 2mo

Price Chart

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Executive Summary

Dutch Bros insiders, including Executive Chairman Travis Boersma and affiliated entities, sold $30.63M in open-market shares over two days (May 27-28, 2026) at ~$56.16-$56.21. The sales represent 0.31% of the $9.9B market cap, falling in the 'modest' proportionality band. Given the cluster involves C-suite/10% owners but lacks a clear catalyst or cross-filing context (no earnings, offering, or late filing), the signal is neutral — insider sales are weakly predictive and likely liquidity-driven.

Key Financial Metrics

Direction
selling
Total Value
$30.6M
Insiders
3

Actionable Insight

The cluster is modest in size relative to market cap and lacks a proximate catalyst. Insider sales are weakly predictive; treat as routine portfolio diversification. Monitor for any subsequent 8-K or earnings release that could explain the timing, but no immediate action warranted.

Key Facts

  • Executive Chairman Travis Boersma sold 488,945 shares for ~$27.48M on May 27-28, 2026.
  • DM Trust Aggregator, LLC sold 488,945 shares for ~$27.48M on the same dates.
  • DM Individual Aggregator, LLC sold 261,054 shares for ~$14.67M on the same dates.
  • Total cluster value: $30.63M, representing 0.31% of BROS's $9.9B market cap.
  • No recent earnings, offering, late filing, or other cross-filing context to suggest informational motive.

Financial Impact

Insiders sold $30.63M in open-market transactions, 0.31% of market cap.

insider ownershipfloat

Risk Factors

  • If additional insider sales emerge at higher volumes (>0.5% of market cap), sentiment could shift bearish.
  • No cross-filing context — the sales may be pre-planned 10b5-1 trades, which are non-informative.

Market Snapshot

Exchange
NYSE
Sector
Retail-Eating & Drinking Places
Analyst Consensus
94% bullish (31 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-BROS-1780087803711
4 reports for BROS
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for BROS — sortable, filterable
Type Now
Jun 12, 2026
8d ago
Insider Cluster
BEARISH ★ 6/10
$65.89 $66.51▼ −0.94%▲ +0.82%$70.72 (−7.33%)
Jun 11, 2026
9d ago
Institutional Cluster
BULLISH ★ 5/10
$65.03 $65.89▲ +1.32%▲ +0.78%$70.72 (+8.75%)
May 29, 2026
22d ago
Insider Cluster
NEUTRAL ★ 4/10
$58.89 $57.86▼ −1.75%▼ −1.90%$70.72 (+20.09%)
May 15, 2026
5w ago
3
NEUTRAL ★ 2/10
$51.01 $52.74▲ +3.39%▲ +3.45%$70.72 (+38.64%)
Showing 4 of 4

US Market Status

Market Closed — Opens Mon (29h 34m)

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