BZUN Baozun Inc.
Price Chart
Executive Summary
CEO Qiu Wenbin and CSO Wu Junhua purchased a total of $128K worth of BZUN shares in open-market transactions over four days. While insider buying is generally positive, the total amount represents only ~0.08% of market cap, making it a routine signal rather than a strong conviction vote. Historical calibration suggests that even moderately scored long calls on BZUN have been unreliable at T+20, supporting a neutral read.
Key Financial Metrics
Actionable Insight
The buying is modest and likely reflects routine accumulation rather than a material catalyst. Monitor for future insider activity or earnings updates; the lack of a clear catalyst and historical pattern of neutral-to-negative T+20 outcomes for BZUN suggest no immediate trading action.
Key Facts
- CEO Qiu Wenbin purchased 40,000 shares (~$103K) across four consecutive days (May 26-29)
- CSO Wu Junhua purchased 10,000 shares ($25.5K) on May 26
- Total insider purchases: $128K, or ~0.08% of $151M market cap
Financial Impact
Small insider purchases totaling $128K, about 0.08% of market cap
Risk Factors
- Insider buying volume is too small to signal a meaningful change in fundamentals
- Recent history shows BZUN filings with similar neutral sentiment underperformed at T+20
Market Snapshot
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-BZUN-1780314426217 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 5, 2026
today
|
Insider Cluster
| — | awaiting T+1 | — | — |
|
Jun 3, 2026
2d ago
|
Insider Cluster
| — | awaiting T+1 | — | — |
|
Jun 2, 2026
3d ago
|
6-K
| $2.68 $2.64 | ▼ −1.49% | ▼ −0.80% | $2.65 (−0.93%) |
|
Jun 1, 2026
4d ago
|
Insider Cluster
| — | awaiting T+1 | — | — |
|
May 21, 2026
15d ago
|
6-K
| $2.57 $2.50 | ▼ −2.72% | ▼ −3.17% | $2.65 (+3.31%) |
|
May 15, 2026
21d ago
|
6-K
| — | awaiting T+1 | — | — |
|
May 8, 2026
28d ago
|
6-K
| $2.75 $2.70 | ▼ −1.82% | ▼ −2.05% | $2.65 (−3.45%) |
|
May 7, 2026
29d ago
|
6-K
| $2.76 $2.75 | ▼ −0.36% | ▼ −1.19% | $2.65 (−3.80%) |
|
Apr 24, 2026
6w ago
|
6-K
| $2.79 $2.80 | ▲ +0.36% | ▲ +0.19% | $2.65 (−4.84%) |
|
Apr 23, 2026
6w ago
|
6-K
| $2.78 $2.79 | ▲ +0.36% | ▼ −0.42% | $2.65 (−4.50%) |
US Market Status
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