CRCT Cricut, Inc.
Executive Summary
Five mega-passive institutional investors (Fidelity, Morgan Stanley, Invesco, BofA, UBS) increased their CRCT positions in Q3 2025, adding a net $3.3M in holdings to a total of $6.6M. The buying is entirely from passive/index fund managers, likely reflecting index rebalancing or portfolio drift rather than a fundamental bullish thesis. The cluster is small in absolute dollar terms and lacks active manager participation, limiting its signal value.
Key Financial Metrics
Institutional Positions
Net institutional flow: $3.3M
▲ Buyers (5)
| Institution | Action | Change | Position Value | Value Δ |
|---|---|---|---|---|
| Fidelity | ADD | +71.9% | $298.0K | $112.0K |
| Morgan Stanley | DOUBLED | +141.5% | $4.4M | $2.4M |
| Invesco | ADD | +83.1% | $645.0K | $266.0K |
| BofA | ADD | +54.9% | $276.0K | $84.0K |
| UBS | ADD | +94% | $982.0K | $437.0K |
Actionable Insight
The cluster is dominated by passive rebalancing with no active manager conviction — treat as noise, not a signal. Monitor for any active fund 13F filings or insider buying to confirm a genuine thesis shift. The bearish analyst consensus and insider selling suggest continued headwinds.
Key Facts
- 5 passive institutional buyers added $3.3M net to CRCT positions in Q3 2025, bringing total holdings to $6.6M
- Morgan Stanley doubled its position (+141.5% shares, +$2.4M value), the largest move in the cluster
- No institutional sellers were identified in the cluster
- All buyers are mega-passive managers (Fidelity, Morgan Stanley, Invesco, BofA, UBS) — no active hedge funds or activists participated
- CRCT has 0% analyst bullish consensus (0 Buy, 2 Hold, 6 Sell/Strong Sell) and recent insider selling of $854K over 30 days
Financial Impact
5 passive institutions accumulated $6.6M in CRCT positions, adding $3.3M net during Q3 2025. The largest single addition was Morgan Stanley's $2.4M increase.
Risk Factors
- Passive buying may reverse in subsequent quarters if index weights change
- No active manager participation reduces the predictive value of the cluster
- Historical calibration shows CRCT reports have underperformed SPY by -9.23% at T+20 on average
Market Snapshot
Documents Analyzed
This report is based on 1 institutional 13F filing from SEC EDGAR.
| Document | Accession Number |
|---|---|
| INST-CLUSTER Data (Synthetic) | inst-cluster-CRCT-2025-Q3 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 12, 2026
1d ago
|
Institutional Cluster
| $4.47 awaiting T+1 | awaiting T+1 | — | — |
|
Jun 11, 2026
1d ago
|
Institutional Cluster
| $4.38 awaiting T+1 | awaiting T+1 | — | — |
|
Jun 11, 2026
1d ago
|
Institutional Cluster
| $4.43 awaiting T+1 | awaiting T+1 | — | — |
|
Jun 3, 2026
9d ago
|
Insider Cluster
| $4.13 $4.14 | ▲ +0.24% | ▲ +2.82% | — |
|
Jun 3, 2026
9d ago
|
Insider Cluster
| $4.13 $4.14 | ▲ +0.24% | ▲ +2.84% | — |
|
Jun 1, 2026
11d ago
|
Insider Cluster
| $4.15 $4.11 | ▼ −0.96% | ▼ −0.24% | — |
|
May 21, 2026
22d ago
|
Insider Cluster
| $3.98 $4.04 | ▲ +1.51% | ▲ +0.92% | — |
|
Apr 21, 2026
7w ago
|
DEFA14A
| $4.64 $4.57 | ▼ −1.51% | ▼ −1.11% | — |
|
Apr 14, 2026
8w ago
|
Press Release
| $4.30 $4.35 | ▲ +1.16% | ▲ +0.91% | — |
|
Mar 3, 2026
14w ago
|
Press Release
| $4.52 $4.14 | ▼ −8.41% | ▼ −7.83% | — |
US Market Status
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