CRM Salesforce, Inc.
Price Chart
Executive Summary
DA Davidson upgraded Salesforce (CRM) from Underperform to Neutral on August 15, 2025, maintaining its price target at $225. The upgrade is part of a 16-firm cluster, but DA Davidson's 50% accuracy rate on 12 calls and -1.8% average return place it below average among covering analysts. The consensus is heavily bullish, with 76% Buy ratings and a mean price target of $269.37, implying 52.6% upside from the current $176.53. DA Davidson's $225 target is 16% below the mean, making it one of the more conservative views. 30-day EPS revisions are positive (33 up, 3 down for the current quarter), and insider buying in March 2026 adds a bullish cross-signal. However, institutional moves are mixed, with a large new position from Norges Bank but exits from Two Sigma and Renaissance. The bottom line: this upgrade removes a bearish outlier but lacks strong conviction from a high-accuracy firm, so the signal is neutral at best.
Impact Score
Consensus & Targets
Out of 58 analysts covering CRM, 44 rate it Buy (76%), 13 Hold (22%), and 1 Strong Sell (2%). The consensus is heavily bullish, with an average price target of $269.37, implying 52.6% upside from the current price of $176.53.
The mean price target is $269.37, median $254, high $475, and low $190. DA Davidson's $225 target is 16% below the mean and 11% below the median, placing it in the lower third of analyst expectations. The implied upside from current price is 27.4%.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-04-17 | BTIG | reiterate | Buy | $255.00 |
| 2026-04-14 | Piper Sandler | maintain | Overweight | $215.00 |
| 2026-04-01 | BTIG | reiterate | Buy | $255.00 |
| 2026-03-10 | Northland Capital Markets | maintain | Market Perform | $229.00 |
| 2026-03-02 | Citigroup | maintain | Neutral | $200.00 |
| 2026-02-27 | DA Davidson | maintain | Neutral | $200.00 |
| 2026-02-26 | Macquarie | maintain | Neutral | $200.00 |
| 2026-02-26 | JP Morgan | maintain | Overweight | $320.00 |
| 2026-02-26 | TD Cowen | maintain | Buy | $250.00 |
| 2026-02-26 | Mizuho | maintain | Outperform | $265.00 |
Over the past 30 days, there have been 0 upgrades and 0 downgrades, with most firms maintaining existing ratings. EPS revisions for the current quarter show 33 upward revisions and 3 downward in the last 30 days, indicating positive momentum. The 30-day EPS revision trend is broadly positive.
Firm Track Record — DA Davidson
DA Davidson accuracy: 53% on 1587 calls | avg return: 3.2%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Raymond James | 100% | 2/2 | 22.4% | top tier |
| Deutsche Bank | 67% | 2/3 | -1.4% | top tier |
| Evercore ISI Group | 67% | 2/3 | 8% | top tier |
| Stifel | 63% | 5/8 | 4.1% | top tier |
| Guggenheim | 60% | 3/5 | -13.1% | above average |
| JP Morgan | 60% | 3/5 | 4.5% | above average |
| Baird | 50% | 3/6 | -0.5% | below average |
| TD Cowen | 50% | 2/4 | 3.4% | below average |
| DA Davidson | 50% | 6/12 | -1.8% | below average |
| Bernstein | 50% | 2/4 | 10.6% | below average |
DA Davidson has a 50% accuracy rate on 12 ratings for CRM, with an average return of -1.8%, ranking below average among covering firms. Top performers include Raymond James (100% on 2 calls) and Deutsche Bank (67% on 3 calls), while bottom performers like Piper Sandler (46% on 13 calls) and Baird (50% on 6 calls) are similar.
Earnings Estimates
Next earnings: May 26, 2026
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| 0q | $3.12 | $2.98 — $3.32 | $11.1B | ↑0 ↓0 |
| 0y | $13.20 | $12.60 — $13.93 | $46.2B | ↑1 ↓0 |
| +1y | $14.93 | $13.70 — $17.78 | $50.7B | ↑0 ↓0 |
| +1q | $3.24 | $3.07 — $3.40 | $11.4B | ↑0 ↓0 |
Cross-Platform Signals
Insider trading shows two purchases in March 2026: Director Laura Alber bought $95,519 and CEO Kirk Blair bought $500,178. Congressional activity includes a buy by Rep. Ro Khanna (D) and sells by Republicans Taylor and Wied. Institutional changes are mixed: Norges Bank initiated a $3.18B position, while Two Sigma and Renaissance reduced or exited. Short interest stands at 58.2% of off-exchange volume, suggesting elevated bearish positioning.
Actionable Insight
DA Davidson's upgrade to Neutral removes a bearish outlier but does not signal a strong bullish catalyst. Traders should view this as a modest positive but await stronger conviction from higher-accuracy firms or a price target increase above consensus.
Documents Analyzed
Report based on filing metadata.
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 1, 2026
4d ago
|
8-K
| — | awaiting T+20 | — | — |
|
May 31, 2026
5d ago
|
ANALYST-UPGRADE
| $242.33 $242.39 | ▲ +0.02% | ▼ −2.67% | $185.66 (−23.38%) |
|
May 27, 2026
9d ago
|
8-K
| — | awaiting T+20 | — | — |
|
May 1, 2026
5w ago
|
ANALYST-UPGRADE
| $242.33 $242.39 | ▲ +0.02% | ▼ −2.67% | $185.66 (−23.38%) |
|
Apr 16, 2026
7w ago
|
DEFA14A
| $181.95 $167.58 | ▼ −7.90% | ▼ −13.27% | $185.66 (+2.04%) |
|
Apr 8, 2026
8w ago
|
Court Ruling
| $176.26 $181.07 | ▲ +2.73% | ▼ −5.82% | $185.66 (+5.33%) |
|
Apr 2, 2026
9w ago
|
Court Ruling
| $186.90 $183.59 | ▼ −1.77% | ▼ −11.65% | $185.66 (−0.66%) |
|
Mar 18, 2026
11w ago
|
Insider Cluster
| $194.23 $181.11 | ▼ −6.76% | ▼ −12.80% | $185.66 (−4.41%) |
|
Mar 18, 2026
11w ago
|
Insider Cluster
| $194.23 $181.11 | ▼ −6.76% | ▼ −12.80% | $185.66 (−4.41%) |
|
Feb 28, 2026
13w ago
|
Institutional Cluster
| $192.79 $184.84 | ▼ −4.12% | ▲ +3.81% | $185.66 (−3.70%) |
US Market Status
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