CRM Salesforce, Inc.
Price Chart
Executive Summary
DA Davidson upgraded Salesforce (CRM) from Underperform to Neutral on August 15, 2025, while maintaining a $225 price target. The upgrade comes as part of a cluster of 16 firms acting on CRM, though DA Davidson's track record is below average with 50% accuracy on 12 calls and an average return of -1.8%. Consensus on CRM is heavily bullish with 44 Buy ratings (13 Strong Buy, 31 Buy) vs 13 Hold and 1 Strong Sell out of 58 analysts. The mean price target of $255.55 implies 33.7% upside from the current $191.10, with a wide range from $160 to $475. EPS revisions have been trending higher over the past 30 days for the current quarter (4 up, 1 down) and fiscal year (3 up, 2 down). Insider buying in March 2026 (two buys totaling ~$596K) and congressional buys in March–April 2026 (three buys totaling up to $115K) provide a bullish cross-signal that diverges from the cautious analyst consensus. The upgrade from Underperform to Neutral is a modest positive but not a strong catalyst given the unchanged PT and below-average firm accuracy.
Impact Score
Consensus & Targets
Out of 58 analysts covering CRM, 44 rate it Buy (13 Strong Buy, 31 Buy), 13 Hold, 0 Sell, and 1 Strong Sell. The consensus is heavily bullish, with 75.9% Buy ratings, reflecting broad optimism on the stock.
The mean price target is $255.55, median $250, high $475, low $160. Current price $191.10 implies 33.7% upside to the mean. DA Davidson's $225 PT is 12% below the mean and 10% below the median, placing it in the lower third of the range.
Recent Analyst Activity
| Date | Firm | Action | Rating | Price Target |
|---|---|---|---|---|
| 2026-05-28 | Citigroup | maintain | Neutral | $187.00 |
| 2026-05-28 | Canaccord Genuity | maintain | Buy | $225.00 |
| 2026-05-28 | Bernstein | maintain | Underperform | — |
| 2026-05-28 | TD Cowen | maintain | Buy | $240.00 |
| 2026-05-28 | Macquarie | maintain | Neutral | $190.00 |
| 2026-05-28 | Barclays | maintain | Overweight | $236.00 |
| 2026-05-28 | Wells Fargo | maintain | Equal-Weight | $200.00 |
| 2026-05-28 | Citizens | reiterate | Market Outperform | $315.00 |
| 2026-05-28 | Keybanc | maintain | Overweight | $290.00 |
| 2026-05-28 | DA Davidson | maintain | Neutral | $175.00 |
Over the past 30 days, there have been 0 upgrades and 0 downgrades for CRM. EPS revisions are positive: current quarter estimates saw 4 upward revisions vs 1 downward in 30 days, and the current fiscal year saw 3 up vs 2 down. The EPS trend is modestly positive.
Firm Track Record — DA Davidson
DA Davidson accuracy: 53% on 1587 calls | avg return: 3.2%
Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.
| Firm | Accuracy | Calls | Avg Return | vs Average |
|---|---|---|---|---|
| Raymond James | 100% | 2/2 | 22.4% | top tier |
| Deutsche Bank | 67% | 2/3 | -1.4% | top tier |
| Evercore ISI Group | 67% | 2/3 | 8% | top tier |
| Stifel | 63% | 5/8 | 4.1% | top tier |
| Guggenheim | 60% | 3/5 | -13.1% | above average |
| JP Morgan | 60% | 3/5 | 4.5% | above average |
| Baird | 50% | 3/6 | -0.5% | below average |
| TD Cowen | 50% | 2/4 | 3.4% | below average |
| DA Davidson | 50% | 6/12 | -1.8% | below average |
| Bernstein | 50% | 2/4 | 10.6% | below average |
DA Davidson has 50% accuracy on 12 calls with an average return of -1.8%, ranking below average among firms covering CRM. The best-performing firm is Raymond James (100% on 2 calls, avg return +22.4%), while the worst is Piper Sandler (46% on 13 calls, avg return +1.6%).
Earnings Estimates
| Period | EPS Est. | EPS Range | Revenue | Revisions (7d) |
|---|---|---|---|---|
| 0q | $3.27 | $3.23 — $3.44 | $11.3B | ↑2 ↓0 |
| +1q | $3.35 | $3.00 — $3.98 | $11.4B | ↑0 ↓0 |
| 0y | $14.16 | $13.73 — $15.28 | $46.1B | ↑2 ↓0 |
| +1y | $15.48 | $14.33 — $17.78 | $50.6B | ↑2 ↓0 |
Cross-Platform Signals
Insider trading shows two buys in March 2026 totaling ~$596K (by Laura Alber and David Blair Kirk), a bullish signal. Congressional trading shows three buys from March–April 2026 (Ro Khanna and Maria Elvira Salazar) totaling up to $115K. Institutional activity is mixed: Norges Bank and Sound Shore Management initiated new positions, but Two Sigma and Corvex Management nearly exited, and Renaissance Technologies fully exited. Short interest is high at 56.0% of trade volume, indicating bearish sentiment among short sellers. The insider and congressional buys diverge from the cautious analyst consensus, suggesting potential upside.
Actionable Insight
The upgrade to Neutral is a modest positive but not a strong catalyst given the unchanged PT and below-average firm accuracy. Traders should watch for further upgrades or PT increases from higher-accuracy firms to confirm a bullish turn.
Documents Analyzed
Report based on filing metadata.
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 1, 2026
4d ago
|
8-K
| — | awaiting T+20 | — | — |
|
May 31, 2026
5d ago
|
ANALYST-UPGRADE
| $242.33 $242.39 | ▲ +0.02% | ▼ −2.67% | $185.66 (−23.38%) |
|
May 27, 2026
9d ago
|
8-K
| — | awaiting T+20 | — | — |
|
May 1, 2026
5w ago
|
ANALYST-UPGRADE
| $242.33 $242.39 | ▲ +0.02% | ▼ −2.67% | $185.66 (−23.38%) |
|
Apr 16, 2026
7w ago
|
DEFA14A
| $181.95 $167.58 | ▼ −7.90% | ▼ −13.27% | $185.66 (+2.04%) |
|
Apr 8, 2026
8w ago
|
Court Ruling
| $176.26 $181.07 | ▲ +2.73% | ▼ −5.82% | $185.66 (+5.33%) |
|
Apr 2, 2026
9w ago
|
Court Ruling
| $186.90 $183.59 | ▼ −1.77% | ▼ −11.65% | $185.66 (−0.66%) |
|
Mar 18, 2026
11w ago
|
Insider Cluster
| $194.23 $181.11 | ▼ −6.76% | ▼ −12.80% | $185.66 (−4.41%) |
|
Mar 18, 2026
11w ago
|
Insider Cluster
| $194.23 $181.11 | ▼ −6.76% | ▼ −12.80% | $185.66 (−4.41%) |
|
Feb 28, 2026
13w ago
|
Institutional Cluster
| $192.79 $184.84 | ▼ −4.12% | ▲ +3.81% | $185.66 (−3.70%) |
US Market Status
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