FRAF FRANKLIN FINANCIAL SERVICES CORP /PA/
Price Chart
Executive Summary
FRAF insider cluster shows mixed signals: an EVP sold $81K worth of shares, while a small director buy ($1K) was nearly offset by equity awards to the CEO. The net dollar value is modest (~0.03% of market cap) and the EVP sale may reflect routine portfolio diversification rather than a bearish view. The cluster alone is not material enough to change the outlook.
Key Financial Metrics
Actionable Insight
The EVP sale is below the materiality threshold and may be liquidity-driven. The director buy is negligible. No strong directional signal — monitor upcoming quarterly filing for earnings quality and credit metrics. The historical calibration shows this ticker's prior insider-related calls performed well (+1.74% avg T+20), but this particular cluster lacks the dollar weight to trigger conviction.
Key Facts
- EVP Butz sold 1,400 shares at $57.73 for $81K on 2026-05-26
- Director Duffey bought 17 shares at $58.88 for $1K on 2026-05-27
- CEO Best received a grant of 246 restricted shares valued at ~$11,687 on 2026-06-01 (non-cash event)
- Total cluster value ~$82K, representing ~0.03% of FRAF's $256M market cap
Financial Impact
Net insider selling of ~$80K (EVP sale minus director buy), roughly 0.03% of market cap
Risk Factors
- EVP sale could precede broader insider selling if future cash needs arise
- No C-suite open-market buying to signal confidence
- Regional bank sector headwinds may pressure valuation independently of insider activity
Market Snapshot
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-FRAF-1780412235231 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 1, 2026
11d ago
|
Insider Cluster
| $57.02 $58.73 | ▲ +3.00% | ▲ +5.75% | $60.82 (+6.66%) |
|
Jun 1, 2026
11d ago
|
Insider Cluster
| $57.02 $58.73 | ▲ +3.00% | ▲ +5.75% | $60.82 (+6.66%) |
|
May 1, 2026
6w ago
|
8-K
| $56.12 $55.96 | ▼ −0.29% | ▼ −3.22% | $60.82 (+8.37%) |
|
Apr 23, 2026
7w ago
|
8-K
| $55.69 $56.35 | ▲ +1.18% | ▲ +0.27% | $60.82 (+9.21%) |
|
Apr 13, 2026
8w ago
|
8-K
| $56.80 $56.59 | ▼ −0.36% | ▼ −1.76% | $60.82 (+7.09%) |
US Market Status
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