GPRO GoPro, Inc.
Price Chart
Executive Summary
GoPro CFO Brian McGee filed Form 144 to sell 130,631 shares (~$127K at market), representing intent to sell restricted stock acquired via vesting. This is a modest sale for a CFO and the filing lacks urgent alarm, but when placed in context of GoPro's severe financial deterioration — a $171M market cap with 0% analyst bullishness and negative historical model performance — the insider selling adds modest bearish weight.
Actionable Insight
The CFO's intent to sell within days of restricted stock vesting sends a negative signal at a time when GoPro has no analyst bullish support and has seen extreme historical stock declines. While the dollar amount is small, insider selling from a top executive in a company this distressed warrants a defensive posture. Monitor for the sale's execution or any additional insider filings ahead of next earnings.
Key Facts
- Brian McGee (CFO) filed Form 144 to sell 130,631 shares of GoPro common stock.
- Proposed sale value is approximately $127,091 based on filing estimate of $0.9730/share.
- Shares are listed as restricted stock acquired from the issuer on 05/15/2026.
- This is an intent-to-sell notice; the sale may or may not be executed.
- Recent insider activity (30d) shows just one prior $19K sell — this filing is a notable escalation in insider selling interest.
Financial Impact
CFO seeks to sell ~$127K of stock; relative to a $171M market cap, this is ~0.07% of float — small in absolute terms, but noteworthy given the company's distressed status.
Risk Factors
- Additional insider selling may follow if the share price continues to decline.
- Form 144 is only an intent — if the sale is not executed, bears lose a catalyst; if executed, it signals insiders are not buying the turnaround story themselves.
- GoPro's market cap ($171M) and lack of analyst conviction make the stock prone to sharp moves on any liquidity event.
Market Snapshot
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001950047-26-004854 |
| Document: 0001950047-26-004854-index.html | 0001950047-26-004854 |
| Document: 0001950047-26-004854.txt | 0001950047-26-004854 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 11, 2026
1d ago
|
Institutional Cluster
| $0.7770 awaiting T+1 | awaiting T+1 | — | $0.7670 (+1.29%) |
|
Jun 3, 2026
10d ago
|
EFFECT
| $1.05 $1.00 | ▲ +4.31% | ▲ +4.71% | $0.7670 (+26.60%) |
|
Jun 1, 2026
11d ago
|
S-1/A
| $1.10 $1.15 | ▼ −4.09% | ▼ −3.95% | $0.7670 (+30.27%) |
|
Jun 1, 2026
11d ago
|
8-K
| $1.10 $1.15 | ▼ −4.09% | ▼ −3.95% | $0.7670 (+30.27%) |
|
May 22, 2026
21d ago
|
Insider Cluster
| $1.20 $1.27 | ▼ −5.42% | ▼ −5.46% | $0.7670 (+36.08%) |
|
May 20, 2026
23d ago
|
144
| $0.9900 $1.00 | ▼ −1.01% | ▼ −0.56% | $0.7670 (+22.53%) |
|
Apr 21, 2026
7w ago
|
DEFA14A
| $1.33 $1.29 | ▼ −3.01% | ▼ −2.61% | $0.7670 (−42.33%) |
|
Apr 7, 2026
9w ago
|
8-K
| $0.7700 $0.7400 | ▲ +3.90% | ▲ +4.47% | $0.7670 (+0.39%) |
|
Mar 20, 2026
12w ago
|
S-1
| $0.6650 $0.6520 | ▲ +1.95% | ▲ +1.60% | $0.7670 (−15.34%) |
|
Mar 5, 2026
14w ago
|
8-K
| $0.7600 $0.8030 | ▼ −5.66% | ▼ −4.81% | $0.7670 (−0.92%) |
US Market Status
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