HOG HARLEY-DAVIDSON, INC.
Price Chart
Executive Summary
Two insiders at Harley-Davidson traded shares within the past week: CFO Masood Rafeh bought $49,950 worth of stock in an open-market transaction, while CEO James D. Farley Jr. sold $120,780 worth of shares. The transactions are small relative to the company's $2.1B market cap, with the sale being slightly more significant in dollar terms.
Key Financial Metrics
Actionable Insight
The net selling by the CEO slightly outweighs the CFO's buying, but both transactions are small and likely part of pre-arranged 10b5-1 plans. No immediate trading signal; monitor for follow-up activity or context from upcoming earnings.
Key Facts
- CFO Masood Rafeh purchased 2,775 shares for $49,950 in an open-market transaction on February 27, 2026.
- CEO James D. Farley Jr. sold 6,454 shares for $120,780 in an open-market transaction on February 25, 2026.
- Total value of the cluster is $170,730, representing just 0.008% of Harley-Davidson's $2.1B market cap.
- Both transactions occurred at prices around $18–$18.71, consistent with current market levels.
Financial Impact
$170,730 total insider trading volume (net selling of $70,830), 0.008% of market cap
Risk Factors
- CEO selling could be perceived negatively if not part of a pre-arranged plan, though volume is low.
- CFO buying is supportive but not strong enough to counterbalance broader insider selling trends if they continue.
Market Snapshot
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (2 trades, 7d window) | cluster-HOG-1772497368940 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
May 28, 2026
15d ago
|
8-K
| $24.14 $24.48 | ▲ +1.41% | ▲ +3.93% | $25.64 (+6.20%) |
|
May 5, 2026
5w ago
|
8-K
| $25.08 $25.31 | ▼ −0.92% | ▲ +1.07% | $25.64 (−2.22%) |
|
Mar 9, 2026
13w ago
|
Insider Cluster
| $18.77 $17.80 | ▼ −5.17% | ▼ −3.81% | $25.64 (+36.59%) |
|
Mar 9, 2026
13w ago
|
Insider Cluster
| $18.77 $17.80 | ▼ −5.17% | ▼ −3.81% | $25.64 (+36.59%) |
|
Feb 25, 2026
15w ago
|
Insider Cluster
| $18.64 $19.41 | ▲ +4.13% | ▲ +5.23% | $25.64 (+37.54%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Try SecBot Free Coming soon: SecBot Pro with alerts, watchlists, and API access