HSY HERSHEY CO

NEUTRAL Impact: 2/10 Insider Cluster (2 insiders)
Horizon immediate Filed May 20, 2026 Processed 25d 11h ago
Insider cluster: 2 insiders, $324K total
Latest settled — T+5d
HSY ▲ +3.49% at T+5d
NEUTRAL call ✓ call won +3.49% · α vs SPY +1.89% · entry $190.39 → $197.04
Next anchor: T+20d in 3d
Last close $181.66 (close Jun 12) · -4.59% from $190.39 entry
Entry anchored
May 20, 03:59 PM ET
via Databento tick
T+1d
+2.31%
call +2.31% · α +1.86%
$194.78
settled 25d ago
T+5d
+3.49%
call +3.49% · α +1.89%
$197.04
settled 18d ago
T+20d
call — · α —
in 3d
T+60d
call — · α —
in 2mo

Price Chart

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Executive Summary

A cluster of insider sales at Hershey Co (HSY) totaling ~$1.4M over 7 days, led by the Hershey Trust (10% owner) and the CFO, represents a trivial 0.004% of market cap. The CFO's open-market sale of $279K is likely routine liquidity/10b5-1 driven. No material signal from this cluster given negligible dollar amounts relative to the $39B market cap.

Key Financial Metrics

Direction
selling
Total Value
$1.4M
Insiders
2

Actionable Insight

The small scale of insider sales provides no tradeable signal. Monitor for larger clusters or any accompanying filings (e.g., earnings, guidance) that could indicate a material change. The stock's recent underperformance (historical T+20 alpha -15% vs SPY) suggests persistent headwinds, but this cluster does not confirm or deny them.

Key Facts

  • CFO Steven Voskuil sold 1,500 shares at $186.25 for $279,375 on 2026-05-18
  • Hershey Trust (10% owner) sold 5,994 shares total across 5 transactions, total $1.12M
  • Total open-market sales: ~$1.4M, or 0.0036% of market cap
  • HSY's prior insider activity (30d) shows 10 sells totaling $1.6M, consistent with routine selling

Financial Impact

Insider sales of ~$1.4M, immaterial relative to $39.1B market cap

Risk Factors

  • No material risk from this filing; routine insider selling at negligible levels

Market Snapshot

Exchange
NYSE
Sector
Sugar & Confectionery Products
Analyst Consensus
33% bullish (30 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HSY-1779311538068
17 reports for HSY
Performance horizon
67% Hit rate 2 of 3 directional calls best @ T+20▲ +5.27%Apr 30, 2026
Filters
Rows
Reports for HSY — sortable, filterable
Type Now
Jun 9, 2026
5d ago
8-K
NEUTRAL ★ 2/10
$175.88 awaiting T+5awaiting T+5$181.66 (+3.29%)
May 28, 2026
17d ago
8-K
NEUTRAL ★ 2/10
$194.03 $184.58▼ −4.87%▼ −2.35%$181.66 (−6.38%)
May 20, 2026
25d ago
Insider Cluster
NEUTRAL ★ 2/10
$190.39 $197.04▲ +3.49%▲ +1.89%$181.66 (−4.59%)
May 19, 2026
26d ago
Insider Cluster
NEUTRAL ★ 2/10
$190.84 $197.82▲ +3.66%▲ +2.42%$181.66 (−4.81%)
Apr 30, 2026
6w ago
8-K
BULLISH ★ 7/10
$184.32 $185.63▲ +0.71%▼ −1.02%$181.66 (−1.44%)
Apr 20, 2026
8w ago
Insider Cluster
NEUTRAL ★ 2/10
$191.45 $186.49▼ −2.59%▼ −3.50%$181.66 (−5.11%)
Apr 17, 2026
8w ago
Insider Cluster
NEUTRAL ★ 3/10
$192.63 $191.48▼ −0.60%▼ −1.15%$181.66 (−5.69%)
Apr 2, 2026
10w ago
Insider Cluster
NEUTRAL ★ 5/10
$206.19 $202.31▼ −1.88%▼ −5.50%$181.66 (−11.90%)
Apr 2, 2026
10w ago
Insider Cluster
NEUTRAL ★ 3/10
$206.19 $202.31▼ −1.88%▼ −5.50%$181.66 (−11.90%)
Mar 31, 2026
10w ago
8-K
BULLISH ★ 7/10
$207.89 $208.99▲ +0.53%▼ −3.41%$181.66 (−12.62%)
Showing 10 of 17

US Market Status

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