MAX MediaAlpha, Inc.
Price Chart
Executive Summary
Eugene Nonko, a director of MediaAlpha, filed a Form 144 to notify intent to sell up to 254,100 shares, valued at approximately $2.55 million based on recent trading prices. This follows a series of prior sales totaling over $1.3 million in early 2026 and aligns with ongoing insider selling activity, including $427K in sales over the past 30 days.
Actionable Insight
Monitor for actual Form 4 filings to confirm execution of these sales. While routine for directors to sell vested RSUs, the cumulative volume of insider selling since January 2026 may signal reduced confidence if it accelerates ahead of earnings or macro headwinds in digital advertising.
Key Facts
- Eugene Nonko, a director, intends to sell up to 254,100 shares of MediaAlpha (MAX).
- The shares are valued at approximately $2,552,435 based on the filing, implying a price of ~$10.05 per share.
- Nonko has conducted multiple sales in 2026, including a block of 108,003 shares in March valued at $1.08 million.
- Total insider sales in the past 30 days amount to $427K across 10 transactions.
- Shares were acquired between April 30, 2022, and February 15, 2026, primarily through equity compensation.
Financial Impact
$2.55 million in potential insider selling
Risk Factors
- Sustained insider selling could pressure the stock if perceived as a lack of confidence.
- Potential for increased share supply in the market, especially if sold near-term.
Market Snapshot
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001921094-26-000408 |
| Document: 0001921094-26-000408-index.html | 0001921094-26-000408 |
| Document: 0001921094-26-000408.txt | 0001921094-26-000408 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
Jun 12, 2026
2d ago
|
Insider Cluster
| $9.46 awaiting T+5 | awaiting T+5 | — | $9.45 (−0.05%) |
|
May 19, 2026
26d ago
|
Insider Cluster
| $8.36 $8.64 | ▲ +3.35% | ▲ +2.11% | $9.45 (+13.04%) |
|
May 19, 2026
26d ago
|
Insider Cluster
| $8.36 $8.89 | ▲ +6.34% | ▲ +4.54% | $9.45 (+13.04%) |
|
May 15, 2026
4w ago
|
144
| $8.29 $8.61 | ▲ +3.86% | ▲ +2.24% | $9.45 (+13.99%) |
|
Apr 29, 2026
6w ago
|
Insider Cluster
| $10.00 $8.97 | ▼ −10.30% | ▼ −13.41% | $9.45 (−5.50%) |
|
Apr 22, 2026
7w ago
|
Insider Cluster
| $9.85 $10.00 | ▲ +1.52% | ▲ +1.47% | $9.45 (−4.06%) |
|
Apr 20, 2026
7w ago
|
144
| $9.89 $10.01 | ▲ +1.21% | ▲ +0.13% | $9.45 (−4.45%) |
|
Apr 15, 2026
8w ago
|
Press Release
| $9.70 $9.85 | ▲ +1.55% | ▼ −0.09% | $9.45 (−2.58%) |
|
Apr 15, 2026
8w ago
|
Insider Cluster
| $9.70 $9.85 | ▼ −1.55% | ▲ +0.09% | $9.45 (+2.58%) |
|
Apr 10, 2026
9w ago
|
Insider Cluster
| $9.05 $10.06 | ▲ +11.16% | ▲ +6.66% | $9.45 (+4.42%) |
US Market Status
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