MAX MediaAlpha, Inc.

NEUTRAL Impact: 3/10 Insider Cluster (2 insiders)
Horizon days Filed Apr 22, 2026 Processed 1mo ago
Insider cluster: 2 insiders, $320K total
Latest settled — T+20d
MAX ▼ -16.35% at T+20d
NEUTRAL call ✗ call lost -16.35% · α vs SPY -19.51% · entry $9.85 → $8.24
Next anchor: T+60d in 5w
Last close $9.17 (close Jun 8) · -6.90% from $9.85 entry
Entry anchored
Apr 21, 03:59 PM ET
via Databento tick
T+1d
-3.65%
call -3.65% · α -3.26%
$9.49
settled 7w ago
T+5d
+1.52%
call +1.52% · α +1.47%
$10.00
settled 6w ago
T+20d
-16.35%
call -16.35% · α -19.51%
$8.24
settled 22d ago
T+60d
call — · α —
in 5w

Price Chart

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Executive Summary

Two MediaAlpha insiders (Steven Yi and Eugene Nonko) sold a combined $320K in open-market sales over a 7-day window, with the cluster extending a 30-day pattern of $1.9M in insider selling. The total cluster value is 0.05% of the $635M market cap, making it trivial in scale and unlikely to signal material non-public information.

Key Financial Metrics

Direction
selling
Total Value
$320.0K
Insiders
2

Actionable Insight

The insider selling is routine in scale and does not warrant a bearish read. Monitor the next earnings release for any fundamental deterioration, but this cluster alone provides no actionable signal.

Key Facts

  • Two insiders sold $320K in open-market shares over 7 days (April 20–27, 2026)
  • Steven Yi (See Remarks) sold 4,000 shares at $9.88 on April 22
  • Eugene Nonko (Director) sold 28,000 shares at $10.04 on April 27
  • Total cluster value is 0.05% of MediaAlpha's $635M market cap
  • Prior 30-day insider activity: 10 sells totaling $1.9M
  • All transactions are open-market sales (Code S) — no non-cash transactions

Financial Impact

Total insider sales of $320K represent 0.05% of market cap — immaterial

Risk Factors

  • Insider selling could accelerate if fundamentals weaken, but current volume is trivial
  • No risk of material dilution or insider-driven price pressure

Market Snapshot

Exchange
NYSE
Sector
Services-Business Services, NEC
Analyst Consensus
75% bullish (12 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-MAX-1777501511653
16 reports for MAX
Performance horizon
100% Hit rate 5 of 5 directional calls best @ T+60▲ +13.27%Mar 4, 2026
Filters
Rows
Reports for MAX — sortable, filterable
Type Now
May 19, 2026
21d ago
Insider Cluster
NEUTRAL ★ 2/10
$8.36 $8.64▲ +3.35%▲ +2.11%$9.17 (+9.69%)
May 19, 2026
21d ago
Insider Cluster
NEUTRAL ★ 2/10
$8.36 $8.89▲ +6.34%▲ +4.54%$9.17 (+9.69%)
May 15, 2026
25d ago
144
NEUTRAL ★ 3/10
$8.29 $8.61▲ +3.86%▲ +2.24%$9.17 (+10.62%)
Apr 29, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$10.00 $8.97▼ −10.30%▼ −13.41%$9.17 (−8.30%)
Apr 22, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.85 $10.00▲ +1.52%▲ +1.47%$9.17 (−6.90%)
Apr 20, 2026
7w ago
144
NEUTRAL ★ 3/10
$9.89 $10.01▲ +1.21%▲ +0.13%$9.17 (−7.28%)
Apr 15, 2026
7w ago
Press Release
NEUTRAL ★ 3/10
$9.70 $9.85▲ +1.55%▼ −0.09%$9.17 (−5.46%)
Apr 15, 2026
8w ago
Insider Cluster
BEARISH ★ 5/10
$9.70 $9.85▼ −1.55%▲ +0.09%$9.17 (+5.46%)
Apr 10, 2026
8w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.05 $10.06▲ +11.16%▲ +6.66%$9.17 (+1.33%)
Apr 8, 2026
9w ago
Insider Cluster
BEARISH ★ 6/10
$9.72 $9.70▲ +0.21%▲ +3.72%$9.17 (+5.66%)
Showing 10 of 16

US Market Status

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