MAX MediaAlpha, Inc.

BEARISH Impact: 5/10 Insider Cluster (2 insiders)
Horizon days Filed Feb 25, 2026 Processed 3mo ago
Insider cluster: 2 insiders, $142K total
Final — all horizons settled through T+60d ⚠ clustered
MAX ▼ -12.92% at T+60d
SHORT call ✓ call won +12.92% · α vs SPY +19.87% · entry $9.60 → $8.36
Last close $9.17 (close Jun 8) · +4.48% from $9.60 entry (call sign-flipped)
Entry anchored
Feb 24, 03:59 PM ET
via Databento tick
T+1d
+3.13%
call -3.13% · α -3.67%
$9.90
settled 4mo ago
T+5d
+6.77%
call -6.77% · α -7.87%
$10.25
settled 3mo ago
T+20d
-1.67%
call +1.67% · α -3.57%
$9.44
settled 3mo ago
T+60d
-12.92%
call +12.92% · α +19.87%
$8.36
settled 21d ago

Price Chart

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Executive Summary

Multiple insiders at MediaAlpha, Inc. (MAX) sold shares in the past seven days, including Yi Steven who conducted three open-market sales totaling 12,000 shares for $102,202.80, and Nonko Eugene who sold 10,599 shares for $106,017.56. All transactions were direct market sales with no offsetting purchases or grants reported.

Key Financial Metrics

Direction
selling
Total Value
$208.2K
Insiders
2

Actionable Insight

Traders should monitor for further insider selling, especially from executive-level insiders like Yi Steven. This cluster suggests reduced confidence amid already weak price action; consider tightening risk exposure ahead of next earnings or guidance updates.

Key Facts

  • Yi Steven sold 12,000 shares over three days (Feb 23–25, 2026) at prices between $7.75 and $9.00, totaling $102,202.80.
  • Nonko Eugene sold 10,599 shares on Feb 25, 2026, at $10.0026 per share, totaling $106,017.56.
  • All four transactions were open-market sales (code S), indicating active divestment by insiders.
  • Total value of the cluster: $208,220.36 in insider selling over 7 days, matching recent market data.

Financial Impact

$208,220 in insider selling over 7 days

insider ownershipinvestor sentimentshareholder dilution risk (if proceeds used for operations)

Risk Factors

  • Continued insider selling could signal deteriorating confidence in near-term prospects.
  • Lack of offsetting insider buying increases perception of negative sentiment.

Market Snapshot

Exchange
NYSE

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (4 trades, 7d window)cluster-MAX-1772109062404
16 reports for MAX
Performance horizon
100% Hit rate 4 of 4 directional calls best @ T+60▲ +13.27%Mar 4, 2026
Filters
Rows
Reports for MAX — sortable, filterable
Type Now
May 19, 2026
21d ago
Insider Cluster
NEUTRAL ★ 2/10
$8.36 $8.64▲ +3.35%▲ +2.11%$9.17 (+9.69%)
May 19, 2026
21d ago
Insider Cluster
NEUTRAL ★ 2/10
$8.36 $8.89▲ +6.34%▲ +4.54%$9.17 (+9.69%)
May 15, 2026
25d ago
144
NEUTRAL ★ 3/10
$8.29 $8.61▲ +3.86%▲ +2.24%$9.17 (+10.62%)
Apr 29, 2026
6w ago
Insider Cluster
NEUTRAL ★ 2/10
$10.00 $8.97▼ −10.30%▼ −13.41%$9.17 (−8.30%)
Apr 22, 2026
7w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.85 $10.00▲ +1.52%▲ +1.47%$9.17 (−6.90%)
Apr 20, 2026
7w ago
144
NEUTRAL ★ 3/10
$9.89 $10.01▲ +1.21%▲ +0.13%$9.17 (−7.28%)
Apr 15, 2026
7w ago
Press Release
NEUTRAL ★ 3/10
$9.70 $9.85▲ +1.55%▼ −0.09%$9.17 (−5.46%)
Apr 15, 2026
8w ago
Insider Cluster
BEARISH ★ 5/10
$9.70 $9.85▼ −1.55%▲ +0.09%$9.17 (+5.46%)
Apr 10, 2026
8w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.05 $10.06▲ +11.16%▲ +6.66%$9.17 (+1.33%)
Apr 8, 2026
9w ago
Insider Cluster
BEARISH ★ 6/10
$9.72 $9.70▲ +0.21%▲ +3.72%$9.17 (+5.66%)
Showing 10 of 16

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