MAX MediaAlpha, Inc.

NEUTRAL Impact: 3/10 Insider Cluster (5 insiders)
Horizon days Filed Mar 16, 2026 Processed 2mo ago
Insider cluster: 2 insiders, $123K total
Latest settled — T+20d ⚠ clustered
MAX ▼ -2.38% at T+20d
NEUTRAL call ✗ call lost -2.38% · α vs SPY -6.16% · entry $9.65 → $9.42
Next anchor: T+60d in 16d
Last close $8.49 (close May 22) · -12.02% from $9.65 entry
Entry anchored
Mar 13, 03:59 PM ET
via Databento tick
T+1d
+0.21%
call +0.21% · α -0.06%
$9.67
settled 2mo ago
T+5d
+0.21%
call +0.21% · α +2.25%
$9.67
settled 2mo ago
T+20d
-2.38%
call -2.38% · α -6.16%
$9.42
settled 6w ago
T+60d
call — · α —
in 16d

Price Chart

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Executive Summary

Multiple insiders at MediaAlpha (MAX) engaged in trading activity over the past week, including open-market sales by Director Nonko Eugene and Chief Revenue Officer Keith Cramer totaling $142K, alongside large non-cash share awards to executives. The sales are small relative to the company's $622M market cap and appear routine, while the grants are standard compensation events.

Key Financial Metrics

Direction
selling
Total Value
$142.4K
Insiders
5

Actionable Insight

The selling activity is minor and not concentrated enough to signal distress; the grants are routine. Traders should monitor for larger-scale sales or negative fundamentals, but this cluster does not suggest material concern.

Key Facts

  • Chief Revenue Officer Keith Cramer sold $98,946 worth of shares in open-market transactions.
  • Director Nonko Eugene sold $43,439 worth of shares across two days.
  • Total open-market sales in the cluster amount to $142,385.
  • Multiple C-suite executives and directors received non-cash stock awards totaling millions of shares, valued at $0 in economic terms.
  • Total insider sales represent just 0.023% of MediaAlpha's $622M market cap.

Financial Impact

$142,385 in total open-market sales; non-cash grants have no direct financial impact.

insider ownershipshare count (dilution from grants)

Risk Factors

  • Perception risk if media highlights insider selling without context.
  • Potential for incremental dilution over time from recurring equity grants.

Market Snapshot

Exchange
NYSE

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (12 trades, 7d window)cluster-MAX-1773796710829
16 reports for MAX
Performance horizon
100% Hit rate 5 of 5 directional calls best @ T+60▲ +12.92%Feb 25, 2026
Filters
Rows
Reports for MAX — sortable, filterable
Type Now
May 19, 2026
4d ago
Insider Cluster
NEUTRAL ★ 2/10
$8.27 awaiting T+5awaiting T+5$8.49 (+2.66%)
May 19, 2026
4d ago
Insider Cluster
NEUTRAL ★ 2/10
awaiting T+5
May 15, 2026
8d ago
144
NEUTRAL ★ 3/10
awaiting T+5
Apr 29, 2026
25d ago
Insider Cluster
NEUTRAL ★ 2/10
$10.00 $8.97▼ −10.30%▼ −13.41%$8.49 (−15.10%)
Apr 22, 2026
4w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.85 $10.00▲ +1.52%▲ +1.47%$8.49 (−13.81%)
Apr 20, 2026
4w ago
144
NEUTRAL ★ 3/10
$9.89 $10.01▲ +1.21%▲ +0.13%$8.49 (−14.16%)
Apr 15, 2026
5w ago
Press Release
NEUTRAL ★ 3/10
$9.70 $9.85▲ +1.55%▼ −0.09%$8.49 (−12.47%)
Apr 15, 2026
5w ago
Insider Cluster
BEARISH ★ 5/10
$9.70 $9.85▼ −1.55%▲ +0.09%$8.49 (+12.47%)
Apr 10, 2026
6w ago
Insider Cluster
NEUTRAL ★ 3/10
$9.05 $10.06▲ +11.16%▲ +6.66%$8.49 (−6.19%)
Apr 8, 2026
6w ago
Insider Cluster
BEARISH ★ 6/10
$9.72 $9.70▲ +0.21%▲ +3.72%$8.49 (+12.65%)
Showing 10 of 16

US Market Status

Market Closed — Opens Tue (34h 52m)

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