MAX MediaAlpha, Inc.
Price Chart
Executive Summary
Two C-suite insiders at MediaAlpha (CTO and General Counsel) sold a combined $137K in open-market shares on May 15, 2026, following derivative exercises by the CTO. The total value is 0.03% of the $517M market cap — trivial relative to company size. The sales coincide with a vesting/option exercise event, suggesting liquidity-driven selling rather than a bearish signal.
Key Financial Metrics
Actionable Insight
This cluster is routine post-vesting liquidity selling — no bearish signal. Monitor the next 10-Q for any fundamental deterioration, but these sales alone do not warrant action.
Key Facts
- CTO Amy Yeh sold 12,000 shares for $97K after exercising 10,606 options at $0 (non-cash).
- GC Jeffrey Coyne sold 5,000 shares for $40K after surrendering 1,808 shares for tax withholding.
- Total open-market sales: $137K, representing 0.03% of market cap.
- CRO Keith Cramer also exercised options and sold 13,000 shares for $105K on the same day.
- All sales occurred on May 15, 2026, a single day — consistent with a blackout-window opening or vesting date.
Financial Impact
Total insider sales of $137K are immaterial relative to $517M market cap (0.03%).
Risk Factors
- Insiders may continue selling if the stock appreciates, but no evidence of coordinated bearish view.
- Historical performance shows MAX has been volatile (avg T+20 alpha -5.77%), but this filing is not a catalyst.
Market Snapshot
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-MAX-1779223267398 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
|
May 19, 2026
21d ago
|
Insider Cluster
| $8.36 $8.64 | ▲ +3.35% | ▲ +2.11% | $9.17 (+9.69%) |
|
May 19, 2026
21d ago
|
Insider Cluster
| $8.36 $8.89 | ▲ +6.34% | ▲ +4.54% | $9.17 (+9.69%) |
|
May 15, 2026
25d ago
|
144
| $8.29 $8.61 | ▲ +3.86% | ▲ +2.24% | $9.17 (+10.62%) |
|
Apr 29, 2026
6w ago
|
Insider Cluster
| $10.00 $8.97 | ▼ −10.30% | ▼ −13.41% | $9.17 (−8.30%) |
|
Apr 22, 2026
7w ago
|
Insider Cluster
| $9.85 $10.00 | ▲ +1.52% | ▲ +1.47% | $9.17 (−6.90%) |
|
Apr 20, 2026
7w ago
|
144
| $9.89 $10.01 | ▲ +1.21% | ▲ +0.13% | $9.17 (−7.28%) |
|
Apr 15, 2026
7w ago
|
Press Release
| $9.70 $9.85 | ▲ +1.55% | ▼ −0.09% | $9.17 (−5.46%) |
|
Apr 15, 2026
8w ago
|
Insider Cluster
| $9.70 $9.85 | ▼ −1.55% | ▲ +0.09% | $9.17 (+5.46%) |
|
Apr 10, 2026
8w ago
|
Insider Cluster
| $9.05 $10.06 | ▲ +11.16% | ▲ +6.66% | $9.17 (+1.33%) |
|
Apr 8, 2026
9w ago
|
Insider Cluster
| $9.72 $9.70 | ▲ +0.21% | ▲ +3.72% | $9.17 (+5.66%) |
US Market Status
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