MFON MOBIVITY HOLDINGS CORP.

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Executive Summary

Mobivity Holdings Corp. entered into a Master Services Agreement (MSA) with PayPal to provide offer planning and placement services for marketing promotions. The agreement has a one-year initial term with automatic renewals and will be assigned to Mistplay Inc. upon closing of a previously announced asset sale.

Actionable Insight

Key Facts

• Mobivity Holdings Corp. entered into a Master Services Agreement (MSA) with PayPal, Inc. on March 9, 2026
• Under the MSA, Mobivity will provide offer planning and placement services for PayPal's marketing promotions
• The MSA has an initial one-year term and automatically renews for successive one-year terms
• Either party may terminate with 30 days' written notice before the end of the current term
• Compensation is not guaranteed and is determined by individual statements of work or insertion orders based on performance metrics
• The MSA will be assigned to Mistplay Inc. upon closing of the asset purchase agreement dated January 16, 2026
• The agreement includes standard provisions for confidentiality, indemnification, and liability limitations

Financial Impact

Potential future revenue dependent on individual statements of work; no guaranteed minimum payments disclosed

Risk Factors

• Revenue potential is uncertain as compensation is not guaranteed and depends on future statements of work
• The agreement will be assigned to Mistplay Inc., so Mobivity will no longer benefit from it post-transaction

Market Snapshot

Documents Analyzed

This report is based on 2 SEC documents filed with EDGAR.

US Market Status