MRM 6-K SEC Filing Analysis

Latest settled — T+5d ⚠ clustered

MRM ▲ +4.39% at T+5d

SHORT call ✗ call lost -4.39% · α vs SPY -4.68% · entry $1.14 → $1.19

Next anchor: T+20d in 13d

Currently $1.18 · -3.51% from $1.14 entry (call sign-flipped)

Entry anchored
May 28, 03:59 PM ET
via Databento tick

T+1d

-2.63%

call +2.63% · α +2.91%

$1.11

settled 15d ago

T+5d

+4.39%

call -4.39% · α -4.68%

$1.19

settled 9d ago

T+20d

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call — · α —

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in 13d

T+60d

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call — · α —

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in 2mo

Price Chart

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Executive Summary

MEDIROM reported Q1 2026 KPIs showing a sharp 13.9% YoY decline in total salon customers (192k vs 223k) and a net closure of 21 salons (287 vs 308), partially offset by a 7.7% increase in average revenue per customer (7,822 JPY). The World ID verification partnership generated 10,552 new verifications in the quarter, down from 13,873 in Q4 2025, and the HealthTech Lav business grew insurers to 106 (+8.2% YoY) with cumulative users reaching 13,226. No revenue or earnings figures were provided, only operational KPIs.

Actionable Insight

The 13.9% customer decline and continued salon closures signal deteriorating core salon business fundamentals, despite higher per-customer revenue. Monitor the next 20-F annual report for actual revenue and profitability figures to assess whether the World ID and HealthTech segments can offset the salon decline.

Key Facts

Total salon customers declined 13.9% YoY to 192k in Q1 2026 from 223k in Q1 2025
Number of salons decreased by 21 YoY to 287 from 308
Average revenue per customer increased 7.7% YoY to 7,822 JPY
World ID new verifications were 10,552 in Q1 2026, down from 13,873 in Q4 2025
HealthTech Lav business served 106 insurers (+8.2% YoY) with 13,226 cumulative users
Independent contractors comprised 53% of total workforce as of Q1 2026
No revenue, net income, or EPS figures were disclosed in the filing

Financial Impact

No revenue or earnings figures provided; only operational KPIs disclosed

customer countsalon countaverage revenue per customer

Risk Factors

Continued customer attrition and salon closures may accelerate revenue decline
World ID verification volumes declined QoQ, suggesting partnership ramp may be slowing
No financial statements provided — inability to assess actual revenue, margins, or cash position
Dependence on World ID partnership (Tools for Humanity) which could be terminated early

Market Snapshot

Exchange

Nasdaq

Sector

Services-Personal Services

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

Document	Accession Number
6-K Filing (Primary)	0001193125-26-245250
Document: mrm-20260528-kpi-6-k.htm	0001193125-26-245250
Document: 0001193125-26-245250-index-headers.html	0001193125-26-245250
Document: 0001193125-26-245250-index.html	0001193125-26-245250
Document: 0001193125-26-245250.txt	0001193125-26-245250

3 reports for MRM

T+1T+5T+20T+60

Track record builds as more directional reports settle.

Filters

Reports for MRM — sortable, filterable
	Type				Now
May 29, 2026 14d ago	6-K BEARISH ★ 7/10	$1.11 $1.13	▼ −1.80%	▼ −4.55%	$1.18 (−6.31%)
May 28, 2026 15d ago	Press Release NEUTRAL ★ 4/10	$1.14 $1.19	▲ +4.39%	▲ +4.68%	$1.18 (+3.51%)
May 28, 2026 15d ago	6-K BEARISH ★ 6/10	$1.14 $1.19	▼ −4.39%	▼ −4.68%	$1.18 (−3.51%)

US Market Status

Market Closed — Opens Mon (49h 24m)

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