NKE NIKE, Inc.

Price Chart

Executive Summary

RBC Capital downgraded NKE from Outperform to Sector Perform and slashed its price target 29% to $50 from $70 on June 10, 2026. The firm, with a 55% accuracy rate on 4,173 calls overall but only 38% on 8 NKE-specific calls, is below the consensus average for the stock. The broader analyst consensus on NKE stands at 48.9% Buy (22 of 45), 46.7% Hold (21), and 4.4% Sell (2), with a mean price target of $60.49 and median of $55 — well above the current $44.65 price. Momentum is decisively negative: there were zero upgrades and one downgrade in the past 30 days, and EPS revisions have been heavily downward, with 18 cuts in the current quarter alone. However, a cluster of insider purchases in early April from C-suite and director level (totaling ~$3.7M, including CEO-adjacent buys) provides a strong bullish contra-signal to the bearish rating action. Short interest is elevated at 58.4% of float, and next earnings are due June 24 — within two weeks. The downgrade is from a relatively low-accuracy firm and aligns with the broader sell-side pessimism, but the insider buying and compressed valuation create a potential contrarian setup.

Impact Score

Consensus & Targets

The current analyst consensus on NKE includes 10 Strong Buy, 12 Buy, 21 Hold, 2 Sell, and 0 Strong Sell among 45 analysts. That translates to 48.9% Buy, 46.7% Hold, and 4.4% Sell. The consensus is tilted positive but far from unanimous, with a large hold contingent reflecting uncertainty.

The mean price target across 33 analysts is $60.49, the median is $55, the high is $120, and the low is $23. At the current $44.65, the implied upside to the mean is 35.5% and to the median is 23.2%. RBC Capital's new $50 target is above the current price but below the median and mean, placing it in the lower quartile of the range.

Recent Analyst Activity

Analyst activity over the past 30 days shows 0 upgrades and 1 downgrade (this action). EPS revision momentum is decisively negative: the current quarter has seen 18 downward revisions vs 0 upward in 30 days, and the full fiscal year has 23 down vs 8 up. Estimates continue to contract across all periods.

Firm Track Record — RBC Capital

RBC Capital accuracy: 55% on 4173 calls | avg return: 2.7%

Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.

RBC Capital has a 55% accuracy rate on 4,173 total scored calls, with an average return of 2.7%. On NKE specifically, its accuracy is just 38% on 8 calls, ranking well below the top-tier firms covering the stock. The best-performing firm on NKE is Wedbush (67% on 3 calls, small sample), while the worst is Telsey Advisory Group (22% on 18 calls).

Earnings Estimates

Next earnings: Jun 24, 2026

Cross-Platform Signals

Insider trading provides a stark bullish divergence: five open-market purchases in early April from C-suite members and directors (Hill Elliott EVP, Timothy Cook director, John Rogers Jr. director, Robert Swan director) totaling ~$3.7M. This cluster of insider buying directly opposes the downgrade sentiment. Institutional activity is mixed, with Bank of America trimming 45.5% of its position while Norges Bank both initiated and exited. Short interest is elevated at 58.4% of reported volume, indicating high bearish positioning that could fuel a squeeze on positive news.

Documents Analyzed

Report based on filing metadata.

US Market Status