OLPX Olaplex Holdings, Inc.

BEARISH Impact: 7/10 PRESS-RELEASE
Horizon weeks Filed Mar 5, 2026 Processed 2mo ago Wire GlobeNewswire
Press release: earnings
Latest settled — T+20d ⚠ clustered
OLPX ▲ +38.57% at T+20d
SHORT call ✗ call lost -38.57% · α vs SPY -42.36% · entry $1.47 → $2.03
Next anchor: T+60d in 8d
Last close $2.05 (close May 22) · -39.93% from $1.47 entry (call sign-flipped)
Entry anchored
Mar 4, 03:59 PM ET
via Databento tick
T+1d
-8.19%
call +8.19% · α +6.88%
$1.35
settled 3mo ago
T+5d
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call +15.36% · α +13.12%
$1.24
settled 2mo ago
T+20d
+38.57%
call -38.57% · α -42.36%
$2.03
settled 7w ago
T+60d
call — · α —
in 8d

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Executive Summary

Olaplex reported mixed Q4 and full-year 2025 results with modest 4.3% quarterly revenue growth to $105.1M but a widening net loss of $13.1M, up from $8.8M YoY. Full-year revenue was flat at $423M, net income turned negative ($9.3M loss vs. $19.5M profit), and adjusted EBITDA margin declined to 22.2% from 30.7%. The company guided 2026 revenue of $414–435M and lower adjusted EBITDA margin (21–22%), citing front-loaded marketing spend. Despite gross margin expansion and strong professional/DTC channel growth, rising SG&A and declining profitability signal ongoing execution challenges.

Key Financial Metrics

Revenue
$423.0M
+0.1% YoY
Adj. EPS
$0.08
GAAP: $-0.01
Guidance
$414 - $435
lowered

Actionable Insight

The stock may face downward pressure due to collapsing margins and flat revenue despite aggressive spending. The 2026 guidance implies no meaningful growth and continued margin compression. Traders should monitor first-half 2026 execution closely—especially whether marketing spend yields back-half sales acceleration. Debt reduction is positive, but not enough to offset deteriorating core performance.

Key Facts

  • Q4 2025 revenue grew 4.3% YoY to $105.1M, driven by 18.9% growth in Professional and 6.6% in DTC, offset by 14.5% drop in Specialty Retail.
  • Full-year 2025 revenue flat at $423.0M, up just 0.1% YoY, with Professional (+5.5%) and DTC (+3.1%) growth offset by 8.3% decline in Specialty Retail.
  • Net loss widened to $13.1M in Q4 2025 (vs. $8.8M in Q4 2024); full-year net loss was $9.3M vs. $19.5M net income in 2024.
  • Adjusted EBITDA declined 27.6% YoY to $93.9M, with margin down to 22.2% from 30.7% in 2024.
  • SG&A surged 33.8% to $243.1M in 2025, far outpacing revenue growth, driving profitability decline.
  • Cash balance dropped $267.2M to $318.7M; long-term debt reduced to $352.3M from $643.7M due to $300M debt repayment.
  • 2026 guidance: revenue $414–435M (midpoint flat vs. 2025), adjusted EBITDA margin 21–22% (down from 22.2%), with weak first half expected.

Financial Impact

Revenue essentially flat year-over-year at $423M, while profitability collapsed: net income swung from $19.5M profit to $9.3M loss, and adjusted EBITDA margin fell 850 bps to 22.2%. SG&A increased $61.4M while revenue grew only $0.3M, indicating severe cost inefficiency.

revenueepsebitdaprofitabilitycashFlow

Risk Factors

  • SG&A spending is growing much faster than revenue, threatening long-term profitability.
  • Specialty Retail channel continues to weaken (-8.3% in 2025), a key distribution channel.
  • 2026 guidance suggests first-half revenue and EBITDA will be below full-year trend, increasing near-term downside risk.
  • Despite $267M cash burn, the company is not generating free cash flow growth—operating cash flow dropped from $143M to $58.7M in 2025.

Market Snapshot

Exchange
Nasdaq

Documents Analyzed

This report is based on 1 press release from GlobeNewswire.

DocumentAccession Number
PRESS-RELEASE Data (Synthetic)press-3249972
6 reports for OLPX
Performance horizon
100% Hit rate 3 of 3 directional calls best @ T+5▲ +15.36%Mar 5, 2026
Filters
Rows
Reports for OLPX — sortable, filterable
Type Now
May 11, 2026
12d ago
8-K
NEUTRAL ★ 4/10
$2.04 $2.03▼ −0.49%▼ −0.40%$2.05 (+0.49%)
May 11, 2026
12d ago
Press Release
NEUTRAL ★ 4/10
$2.04 $2.03▼ −0.49%▼ −0.40%$2.05 (+0.49%)
Mar 26, 2026
8w ago
Press Release
BULLISH ★ 9/10
$2.01 $2.03▲ +0.99%▼ −0.64%$2.05 (+1.99%)
Mar 12, 2026
10w ago
Insider Cluster
BEARISH ★ 6/10
$1.24 $1.30▼ −4.84%▼ −5.82%$2.05 (−65.32%)
Mar 5, 2026
11w ago
8-K
BEARISH ★ 7/10
$1.47 $1.24▲ +15.36%▲ +13.12%$2.05 (−39.93%)
Mar 5, 2026
11w ago
Press Release
BEARISH ★ 7/10
$1.47 $1.24▲ +15.36%▲ +13.12%$2.05 (−39.93%)
Showing 6 of 6

US Market Status

Market Closed — Opens Tue (34h 49m)

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