PLBY Playboy, Inc.

BEARISH Impact: 4/10 Insider Cluster (2 insiders)
Horizon weeks Filed Apr 24, 2026 Processed 1mo ago
Insider cluster: 2 insiders, $50K total
Latest settled — T+20d ⚠ clustered
PLBY ▼ -29.51% at T+20d
SHORT call ✓ call won +29.51% · α vs SPY +33.53% · entry $1.83 → $1.29
Next anchor: T+60d in 5w
Currently $1.44 · +21.31% from $1.83 entry (call sign-flipped)
Entry anchored
Apr 23, 03:59 PM ET
via Databento tick
T+1d
-3.83%
call +3.83% · α +3.99%
$1.76
settled 7w ago
T+5d
-8.20%
call +8.20% · α +9.11%
$1.68
settled 6w ago
T+20d
-29.51%
call +29.51% · α +33.53%
$1.29
settled 23d ago
T+60d
call — · α —
in 5w

Price Chart

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Executive Summary

Two corporate insiders at Playboy, Inc. (PLBY) sold shares in the past week, including CEO Bernhard Kohn and General Counsel Riley Christopher, generating a total of $50,000 in open-market sales. The transactions represent a modest level of insider selling, with both executives disposing of relatively small share blocks.

Key Financial Metrics

Direction
selling
Total Value
$50.0K
Insiders
2

Actionable Insight

Monitor for additional insider transactions in the coming weeks; while this cluster is small in absolute and relative terms, coordinated selling by the CEO and General Counsel may signal reduced confidence. Compare against next earnings release for potential disconnect between fundamentals and insider behavior.

Key Facts

  • CEO Bernhard Kohn sold 18,502 shares for $33,785 in open-market transactions.
  • General Counsel Riley Christopher sold 8,916 shares for $16,218 in open-market transactions.
  • Total insider selling cluster amounts to $50,000 over a 7-day period.
  • Sales represent approximately 0.024% of PLBY's $212M market capitalization.

Financial Impact

$50,000 in total open-market sales, representing 0.024% of market cap

insider ownershipshare floatinvestor sentiment

Risk Factors

  • Perception of insider pessimism, especially given CEO participation
  • Potential for negative market interpretation despite small dollar size

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Miscellaneous Retail
Analyst Consensus
78% bullish (9 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-PLBY-1777079191061
14 reports for PLBY
Performance horizon
100% Hit rate 4 of 4 directional calls best @ T+20▲ +21.19%May 5, 2026
Filters
Rows
Reports for PLBY — sortable, filterable
Type Now
Jun 4, 2026
8d ago
8-K
NEUTRAL ★ 3/10
$1.32 $1.30▼ −1.52%▲ +1.08%$1.44 (+9.09%)
May 28, 2026
16d ago
Insider Cluster
BEARISH ★ 5/10
$1.38 $1.37▲ +0.72%▲ +0.96%$1.44 (−4.35%)
May 22, 2026
22d ago
Insider Cluster
NEUTRAL ★ 3/10
$1.32 $1.28▼ −3.03%▼ −3.62%$1.44 (+9.09%)
May 16, 2026
28d ago
Insider Cluster
BEARISH ★ 6/10
$1.25 $1.20▲ +4.00%▲ +3.35%$1.44 (−15.20%)
May 8, 2026
5w ago
144
NEUTRAL ★ 2/10
$1.80 $1.73▼ −3.89%▼ −4.12%$1.44 (−20.00%)
May 5, 2026
5w ago
144
NEUTRAL ★ 2/10
$1.77 $1.68▼ −5.08%▼ −6.47%$1.44 (−18.64%)
May 5, 2026
5w ago
Insider Cluster
BEARISH ★ 6/10
$1.77 $1.68▲ +5.08%▲ +6.47%$1.44 (+18.64%)
May 5, 2026
5w ago
Insider Cluster
BEARISH ★ 5/10
$1.77 $1.68▲ +5.08%▲ +6.47%$1.44 (+18.64%)
May 4, 2026
5w ago
144
NEUTRAL ★ 2/10
$1.75 $1.77▲ +1.14%▲ +0.35%$1.44 (−17.71%)
Apr 30, 2026
6w ago
DEFA14A
NEUTRAL ★ 5/10
$1.71 $1.75▲ +2.34%▲ +2.68%$1.44 (−15.79%)
Showing 10 of 14

US Market Status

Market Closed — Opens Mon (49h 31m)

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