RGR STURM RUGER & CO INC
Price Chart
Executive Summary
Sturm, Ruger & Co reported mixed 2025 financial results with slight revenue growth but a net loss per share of $0.27 compared to earnings of $1.77 in 2024. The company highlighted 4.5% growth in product sell-through, launched 65 new models including three new platforms, and generated $54 million in operating cash flow. Management emphasized strategic initiatives around product innovation, margin expansion, and capacity growth at its Hebron facility.
Actionable Insight
The stock may react negatively to the significant decline in earnings despite revenue growth. However, the 4.5% sell-through growth in a difficult market and robust new product pipeline could support a positive long-term outlook. Watch for margin improvement in 2026 as new products ramp and Hebron capacity comes online.
Key Facts
- Net sales for 2025 increased 1.9% to $546 million from $536 million in 2024
- Company reported a net loss of $0.27 per share in 2025 vs. $1.77 diluted earnings per share in 2024
- Adjusted diluted earnings for 2025 were $0.84 per share, excluding nonrecurring expenses
- Product sell-through increased 4.5% in 2025 despite a 4.1% decrease in adjusted NICS checks
- Launched 65 new models in Q4 2025, including three entirely new platforms
- Generated $54 million in cash from operations and ended the year with $93 million in cash and short-term investments
- Returned $36 million to shareholders through $10 million in dividends and $26 million in share repurchases
Financial Impact
Revenue increased by $10 million year-over-year, but profitability declined significantly with a net loss of $0.27 per share compared to $1.77 in the prior year. Adjusted EPS was $0.84, indicating non-recurring charges impacted results.
Risk Factors
- Significant year-over-year decline in earnings despite revenue growth
- Company operating in a challenging firearms industry environment with normalized demand
- New product ramp may have short-term margin pressures as mentioned with the 10/22 revamp
Market Snapshot
Documents Analyzed
This report is based on 5 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 8-K Filing (Primary) | 0001174947-26-000276 |
| Document: form8k-35423_rgr.htm | 0001174947-26-000276 |
| Document: 0001174947-26-000276-index-headers.html | 0001174947-26-000276 |
| Document: 0001174947-26-000276-index.html | 0001174947-26-000276 |
| Document: 0001174947-26-000276.txt | 0001174947-26-000276 |
Track record builds as more directional reports settle.
Filters
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May 21, 2026
2d ago
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Insider Cluster
| $39.39 awaiting T+5 | awaiting T+5 | — | $40.04 (+1.65%) |
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May 15, 2026
8d ago
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Insider Cluster
| $39.67 awaiting T+5 | awaiting T+5 | — | $40.04 (+0.95%) |
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May 8, 2026
15d ago
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8-K
| $39.04 $39.87 | ▼ −2.13% | ▼ −0.66% | $40.04 (−2.56%) |
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May 4, 2026
19d ago
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8-K
| $41.77 $38.15 | ▼ −8.67% | ▼ −10.65% | $40.04 (−4.14%) |
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May 4, 2026
19d ago
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DEFA14A
| $40.99 $37.58 | ▼ −8.32% | ▼ −11.26% | $40.04 (−2.32%) |
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May 4, 2026
19d ago
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8-K
| $40.99 $37.58 | ▼ −8.32% | ▼ −11.26% | $40.04 (−2.32%) |
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Mar 24, 2026
8w ago
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DEFA14A
| $40.74 $40.09 | ▼ −1.60% | ▼ −1.17% | $40.04 (−1.72%) |
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Mar 10, 2026
10w ago
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8-K/A
| $38.44 $38.77 | ▼ −0.86% | ▼ −1.77% | $40.04 (−4.16%) |
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Mar 4, 2026
11w ago
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8-K
| $38.24 $38.88 | ▲ +1.67% | ▲ +3.00% | $40.04 (+4.71%) |
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Mar 3, 2026
11w ago
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DEFA14A
| $38.13 $38.44 | ▲ +0.81% | ▲ +1.29% | $40.04 (+5.01%) |
US Market Status
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