ROKU ROKU, INC

NEUTRAL Impact: 2/10 Insider Cluster (2 insiders)
Horizon days Filed May 18, 2026 Processed 22d 8h ago
Insider cluster: 2 insiders, $5.3M total
Latest settled — T+5d
ROKU ▲ +9.53% at T+5d
NEUTRAL call ✓ call won +9.53% · α vs SPY +7.24% · entry $120.41 → $131.89
Next anchor: T+20d in 6d
Last close $123.57 (close Jun 8) · +2.62% from $120.41 entry
Entry anchored
May 18, 2026
via day open
T+1d
+2.63%
call +2.63% · α +1.59%
$123.58
settled 22d ago
T+5d
+9.53%
call +9.53% · α +7.24%
$131.89
settled 15d ago
T+20d
call — · α —
in 6d
T+60d
call — · α —
in 2mo

Price Chart

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Executive Summary

CEO Anthony Wood sold $4.44M of stock and CFO Dan Jedda sold $858K — a five-day insider cluster totaling $5.30M at a company with an $18. This represents ~0.029% of ROKU's $18.3B market cap, well below the 0.1% materiality threshold. The sales are trivial relative to company size and, per academic literature, cluster sales carry weak informational signal even when involving C-suite executives. Sales are consistent with routine diversification or 10b5-1 plan activity rather than informed bearishness.

Key Financial Metrics

Direction
selling
Total Value
$5.3M
Insiders
2

Actionable Insight

Insider sales are immaterial relative to ROKU's market cap and show no unusual clustering pattern that would warrant concern. The 30-day sell total of ~$11M is trivial for an $18.3B company. Monitor next earnings call for commentary on fundamentals but no trade this filing as noise — no edge.

Key Facts

  • CEO Anthony Wood sold 34.7K shares ($4.44M) on 2026-05-11
  • CFO/COO Dan Jedda sold 7.0K shares ($858K) on 2026-05-15
  • Total cluster value of $5.30M represents ~0.029% of $18.3B market cap
  • Two insiders sold within a 5-day window; no open-market purchases in cluster
  • Recent 30-day insider activity showed 4 prior sells totaling $5.7M

Financial Impact

Not specified

Risk Factors

  • CEO selling near all-time-high stock highs could signal a peak, but size is too small to infer conviction
  • Multiple recent filings show no matching insider purchases to offset sell signal
  • C-suite sales without 10b5-1 context are a minor yellow flag at most

Market Snapshot

Exchange
Nasdaq
Sector
Cable & Other Pay Television Services
Analyst Consensus
87% bullish (38 analysts)

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-ROKU-1779141526484
15 reports for ROKU
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for ROKU — sortable, filterable
Type Now
Jun 8, 2026
1d ago
Insider Cluster
NEUTRAL ★ 2/10
$123.59 awaiting T+1awaiting T+1$123.57 (−0.02%)
Jun 3, 2026
6d ago
Insider Cluster
NEUTRAL ★ 3/10
$125.12 $121.74▼ −2.70%▼ −0.10%$123.57 (−1.24%)
Jun 3, 2026
6d ago
Insider Cluster
NEUTRAL ★ 3/10
$125.12 $121.74▼ −2.70%▼ −0.10%$123.57 (−1.24%)
Jun 3, 2026
6d ago
Insider Cluster
NEUTRAL ★ 2/10
$125.12 $121.74▼ −2.70%▼ −0.10%$123.57 (−1.24%)
Jun 1, 2026
8d ago
144
NEUTRAL ★ 2/10
$126.83 $121.62▼ −4.11%▼ −3.39%$123.57 (−2.57%)
May 18, 2026
22d ago
Insider Cluster
NEUTRAL ★ 2/10
$120.41 $123.58▲ +2.63%▲ +1.59%$123.57 (+2.62%)
May 4, 2026
5w ago
Insider Cluster
NEUTRAL ★ 3/10
$125.70 $123.90▼ −1.43%▼ −2.23%$123.57 (−1.70%)
May 1, 2026
5w ago
Insider Cluster
NEUTRAL ★ 3/10
$123.50 $125.70▲ +1.78%▲ +2.12%$123.57 (+0.05%)
Apr 24, 2026
6w ago
DEFA14A
NEUTRAL ★ 2/10
$114.26 $112.28▼ −1.74%▼ −1.25%$123.57 (+8.15%)
Apr 13, 2026
8w ago
8-K
NEUTRAL ★ 3/10
$102.85 $106.01▲ +3.07%▲ +1.86%$123.57 (+20.14%)
Showing 10 of 15

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