SAM Samuel Adams

NEUTRAL Impact: 2/10 PRESS-RELEASE
Horizon immediate Filed May 28, 2026 Processed 15d 23h ago Wire GlobeNewswire
Press release: announcement
Latest settled — T+5d
SAM ▼ -9.25% at T+5d
NEUTRAL call ✗ call lost -9.25% · α vs SPY -9.20% · entry $180.45 → $163.76
Next anchor: T+20d in 13d
Currently $181.89 · +0.80% from $180.45 entry
Entry anchored
May 27, 03:59 PM ET
via Databento tick
T+1d
-1.76%
call -1.76% · α -2.00%
$177.28
settled 15d ago
T+5d
-9.25%
call -9.25% · α -9.20%
$163.76
settled 9d ago
T+20d
call — · α —
in 13d
T+60d
call — · α —
in 2mo

Price Chart

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Executive Summary

Samuel Adams (Boston Beer) announced a summer 2026 limited-edition Brewer Patriot Collection and Star Spangled Variety Pack as a marketing promotion tied to America's 250th anniversary. The press release is purely a consumer-facing brand activation with no material financial data, earnings, guidance, or operational metrics disclosed.

Actionable Insight

This is a routine seasonal marketing press release — no earnings, guidance, or material financial disclosure. SAM traders should treat it as non-material brand promotion with negligible stock impact.

Key Facts

  • Brewer Patriot Collection (4 beers at $17.76/pack) available on GiveThemBeer.com
  • Star Spangled Variety Pack 12-pack SRP $17.99, 24-pack SRP $29.99
  • 'Raise a Sam' campaign targets 250,000 cheers moments this summer
  • No financial figures, earnings, guidance, or operational data disclosed
  • No impact on parent Boston Beer Company's (SAM) P&L or balance sheet

Financial Impact

Not quantifiable — no revenue, costs, or unit volume data provided

Risk Factors

  • No material financial impact expected
  • Limited-edition promotions historically do not move the stock for SAM

Market Snapshot

Exchange
NYSE
Sector
Malt Beverages
Analyst Consensus
4% bullish (23 analysts)

Documents Analyzed

This report is based on 1 press release from GlobeNewswire.

DocumentAccession Number
PRESS-RELEASE Data (Synthetic)press-3302939
16 reports for SAM
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for SAM — sortable, filterable
Type Now
Jun 11, 2026
1d ago
Institutional Cluster
MIXED ★ 4/10
$178.85 awaiting T+1awaiting T+1$181.89 (+1.70%)
Jun 4, 2026
8d ago
Press Release
NEUTRAL ★ 2/10
$161.08 $164.72▲ +2.26%▲ +4.86%$181.89 (+12.92%)
Jun 1, 2026
11d ago
8-K
NEUTRAL ★ 3/10
$162.44 $163.76▲ +0.81%▲ +1.53%$181.89 (+11.97%)
May 28, 2026
15d ago
Press Release
NEUTRAL ★ 2/10
$180.45 $177.28▼ −1.76%▼ −2.00%$181.89 (+0.80%)
May 11, 2026
4w ago
Press Release
NEUTRAL ★ 3/10
$188.54 $181.82▼ −3.56%▼ −3.43%$181.89 (−3.53%)
Apr 30, 2026
6w ago
Press Release
NEUTRAL ★ 2/10
$237.04 $214.30▼ −9.59%▼ −9.81%$181.89 (−23.27%)
Apr 27, 2026
6w ago
Press Release
NEUTRAL ★ 2/10
$240.15 $238.21▼ −0.81%▼ −0.32%$181.89 (−24.26%)
Apr 10, 2026
9w ago
8-K
BEARISH ★ 8/10
$243.13 $236.38▲ +2.78%▲ +3.99%$181.89 (+25.19%)
Apr 10, 2026
9w ago
DEFA14A
NEUTRAL ★ 3/10
$257.21 $243.13▼ −5.47%▼ −6.45%$181.89 (−29.28%)
Apr 8, 2026
9w ago
Press Release
NEUTRAL ★ 3/10
$250.59 $260.05▲ +3.78%▲ +3.20%$181.89 (−27.42%)
Showing 10 of 16

US Market Status

Market Closed — Opens Mon (49h 20m)

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