SAM Sun Cruiser Iced Tea & Vodka
Price Chart
Executive Summary
Sun Cruiser (a brand of Boston Beer Company, NYSE: SAM) announced a limited-edition 17-piece apparel collection co-branded with luxury golf lifestyle brand G/FORE. The collaboration is purely a marketing/merchandising tie-up with no disclosed financial terms, revenue impact, or material strategic change for SAM. It does not affect the company's financial statements, earnings, or guidance.
Actionable Insight
This is a routine brand marketing announcement with no financial materiality for SAM. The stock is unaffected by this news. Continue to monitor SAM's next quarterly earnings for fundamental trends in the alcoholic beverage segment.
Key Facts
- Sun Cruiser and G/FORE launched a limited-edition 17-piece apparel collection available on Sun Cruiser's e-store.
- No financial terms, expected revenue, or costs related to the collaboration were disclosed.
- The press release contains no earnings, guidance, or financial data for the parent company The Boston Beer Company (SAM).
Financial Impact
None disclosed — collaboration has no reported financial terms or quantified revenue/cost impact.
Risk Factors
- No financial details were provided; the collaboration is immaterial to SAM's revenue or earnings.
- Lack of disclosed sales targets or investment amounts limits any financial read-through.
Market Snapshot
Documents Analyzed
This report is based on 1 press release from GlobeNewswire.
| Document | Accession Number |
|---|---|
| PRESS-RELEASE Data (Synthetic) | press-3306821 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
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Jun 11, 2026
1d ago
|
Institutional Cluster
| $178.85 awaiting T+1 | awaiting T+1 | — | $181.89 (+1.70%) |
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Jun 4, 2026
8d ago
|
Press Release
| $161.08 $164.72 | ▲ +2.26% | ▲ +4.86% | $181.89 (+12.92%) |
|
Jun 1, 2026
11d ago
|
8-K
| $162.44 $163.76 | ▲ +0.81% | ▲ +1.53% | $181.89 (+11.97%) |
|
May 28, 2026
15d ago
|
Press Release
| $180.45 $177.28 | ▼ −1.76% | ▼ −2.00% | $181.89 (+0.80%) |
|
May 11, 2026
4w ago
|
Press Release
| $188.54 $181.82 | ▼ −3.56% | ▼ −3.43% | $181.89 (−3.53%) |
|
Apr 30, 2026
6w ago
|
Press Release
| $237.04 $214.30 | ▼ −9.59% | ▼ −9.81% | $181.89 (−23.27%) |
|
Apr 27, 2026
6w ago
|
Press Release
| $240.15 $238.21 | ▼ −0.81% | ▼ −0.32% | $181.89 (−24.26%) |
|
Apr 10, 2026
9w ago
|
8-K
| $243.13 $236.38 | ▲ +2.78% | ▲ +3.99% | $181.89 (+25.19%) |
|
Apr 10, 2026
9w ago
|
DEFA14A
| $257.21 $243.13 | ▼ −5.47% | ▼ −6.45% | $181.89 (−29.28%) |
|
Apr 8, 2026
9w ago
|
Press Release
| $250.59 $260.05 | ▲ +3.78% | ▲ +3.20% | $181.89 (−27.42%) |
US Market Status
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