SRAD Sportradar AG
Price Chart
Executive Summary
Sportradar AG expanded its multi-year partnership with Hard Rock Bet to include official PGA TOUR and UFC data, odds, and enhanced in-play betting features in the U.S. The addition leverages Sportradar's IMG ARENA acquisition and includes real-time visualizations and micro markets to deepen fan engagement.
Actionable Insight
Monitor for future revenue disclosures tied to U.S. sports betting expansion; this partnership strengthens Sportradar's footprint with a top-tier operator but does not represent a transformative deal.
Key Facts
- Sportradar expanded its U.S. partnership with Hard Rock Bet to include PGA TOUR and UFC in-play data and betting capabilities.
- New offerings include hole-by-hole PGA TOUR micro markets (e.g., hole winner, hole score) with 3D shot tracking and real-time leaderboards.
- UFC enhancements include in-play markets for strikes and takedowns, plus live match trackers with fighter stats and branding.
- The deal builds on an existing relationship and integrates Sportradar’s AV portfolio covering over 700,000 events annually.
- Hard Rock Bet is the highest-rated sports betting app in the U.S. with 4.9 stars on the App Store.
Financial Impact
Incremental revenue potential from expanded services; no material financial figures disclosed.
Risk Factors
- Limited financial impact if the expanded services are part of existing contract value.
- Increased competition from other data providers like Genius Sports or Stats Perform in the U.S. sports betting market.
Market Snapshot
Documents Analyzed
This report is based on 1 press release from GlobeNewswire.
| Document | Accession Number |
|---|---|
| PRESS-RELEASE Data (Synthetic) | press-3262854 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
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Jun 4, 2026
5d ago
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Press Release
| $14.23 $13.90 | ▼ −2.32% | ▲ +0.28% | $15.26 (+7.24%) |
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Apr 30, 2026
5w ago
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Insider Cluster
| $13.05 $13.26 | ▲ +1.61% | ▲ +1.39% | $15.26 (+16.93%) |
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Apr 24, 2026
6w ago
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Press Release
| $13.29 $13.93 | ▲ +4.82% | ▲ +4.65% | $15.26 (+14.82%) |
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Apr 16, 2026
7w ago
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Press Release
| $17.42 $17.41 | ▼ −0.06% | ▲ +0.13% | $15.26 (−12.40%) |
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Mar 27, 2026
10w ago
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Press Release
| $17.15 $16.77 | ▼ −2.22% | ▼ −1.86% | $15.26 (−11.02%) |
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Mar 26, 2026
10w ago
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Press Release
| $18.00 $17.15 | ▼ −4.72% | ▼ −3.04% | $15.26 (−15.22%) |
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Mar 17, 2026
12w ago
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Press Release
| $18.36 $19.69 | ▲ +7.24% | ▲ +7.51% | $15.26 (−16.88%) |
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Mar 3, 2026
14w ago
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Press Release
| $17.67 $19.23 | ▲ +8.83% | ▲ +8.07% | $15.26 (−13.64%) |
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Mar 2, 2026
14w ago
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Press Release
| $19.58 $17.67 | ▼ −9.75% | ▼ −8.84% | $15.26 (−22.06%) |
US Market Status
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