PLNT
Planet Fitness, Inc.
$50.73
+0.10%
$4.0B
No data for this timeframe.
Vol
Market Cap$4.0B
Cap SizeMid Cap
Analyst ConsensusStrong Buy (70%)
Inst. Holders7 funds
Inst. Value$1.2B
Inst. Activity2 buys / 1 sells
Insider Activity2B / 0S
Insider Net $$478.8K
Reddit Sentiment45° Neutral
SEC Reports3
Exchange NYSE·Sector Services-Membership Sports & Recreation Clubs·Inc. DE·CIK 0001637207·Prev Close $50.68
Recent Activity
Jun 9, 2026
short_volume
Short Volume: PLNT — 58.2% short (0.5M / 0.8M)
Short: 479,546 | Exempt: 25 | TRF Vol: 824,546 | Short Ratio: 58.2% | Off-exchange volume (dark pool
May 14, 2026
SEC
Two Planet Fitness insiders, including CEO Colleen Keating, made open-market purchases totaling $479K over a 7-day windo
CLUSTER — Impact 5/10
May 12, 2026
Insider
Keating Colleen bought 5,000 shares
Chief Executive Officer @ $49.54 ($247.7K)
May 8, 2026
Insider
RATHKE FRANCES G bought 5,000 shares
Director @ $46.21 ($231.1K)
May 7, 2026
SEC
Planet Fitness reported Q1 2026 EPS of $0.65 (beat by 3.2%) and revenue of $337.2M (beat by 13.2%), but sharply lowered
8-K — Impact 7/10
May 5, 2026
Insider
Acoca Bernard sold 2,254 shares
Director @ $0.00 ($0.00)
Mar 25, 2026
SEC
Planet Fitness, Inc. filed a definitive proxy statement (DEFA14A) related to a shareholder vote. The filing is routine a
DEFA14A — Impact 2/10
Inst.
NORGES BANK — NEW
1,003,001 shares ($108.8M)
Price Targets
$66.64
+30.8% upside
Strong Buy
Current $50.96
Low $45.00
Median $60.50
High $133.00
18 analysts
$45.00
$133.00
Analyst Ratings
7Strong Buy
12Buy
8Hold
0Sell
0Strong Sell
Recent Analyst Actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| May 20, 2026 | Roth Capital | MAINTAIN | Buy → Buy |
| May 15, 2026 | UBS | MAINTAIN | Buy → Buy |
| May 8, 2026 | Macquarie | MAINTAIN | Neutral → Neutral |
| May 8, 2026 | TD Cowen | DOWNGRADE | Buy → Hold |
| May 8, 2026 | RBC Capital | MAINTAIN | Outperform → Outperform |
Earnings Estimates
| Period | EPS Est. | Range | Growth | # |
|---|---|---|---|---|
| Current Q | $0.84 ▼ -8.9% | $0.79 — $0.89 | -2% YoY | 15 |
| Next Q | $0.79 ▼ -9.5% | $0.75 — $0.86 | -1% YoY | 15 |
| Current FY | $3.20 ▼ -5.1% | $3.05 — $3.26 | 4% YoY | 17 |
| Next FY | $3.61 ▼ -10.5% | $2.97 — $4.00 | 13% YoY | 17 |
Latest Reports
MIXED
CLUSTER
5/10
Two Planet Fitness insiders, including CEO Colleen Keating, made open-market purchases totaling $479K over a 7-day windo
May 14, 2026
BEARISH
8-K
7/10
Planet Fitness reported Q1 2026 EPS of $0.65 (beat by 3.2%) and revenue of $337.2M (beat by 13.2%), but sharply lowered
May 7, 2026
Top Institutional Holders
| Fund | Value | Move |
|---|---|---|
| VANGUARD GROUP INC | $856.1M | — |
| NORGES BANK | $108.8M | NEW |
| CHARLES SCHWAB INVESTMENT MANAGEMENT | $94.5M | NEW |
| BANK OF AMERICA CORP | $78.9M | — |
| MORGAN STANLEY | $69.8M | ADD |
Recent Insider Trades
| Date | Insider | Type | Value |
|---|---|---|---|
| May 12, 2026 | Keating Colleen | BUY | $247.7K |
| May 8, 2026 | RATHKE FRANCES | BUY | $231.1K |
| May 5, 2026 | Acoca Bernard | A | $0.00 |
| May 5, 2026 | Anderson Enshalla | A | $0.00 |
| May 5, 2026 | BENSON CRAIG | A | $0.00 |
Reddit Sentiment
45°▼
Neutral
Bearish
Neutral
Bullish
7 institutional holders with $1.2B total value (11,377,686 shares) as of 2025-Q4. Top holders: VANGUARD, NORGES, CHARLES. Net buying activity: 2 institutions added/increased vs 1 reduced.
Top Institutional Holders — 2025-Q4
| # | Fund | Shares | Value | % of Tracked | Last Move |
|---|---|---|---|---|---|
| 1 | VANGUARD GROUP INC | 7,892,744 | $856.1M | 69.4% | — |
| 2 | NORGES BANK | 1,003,001 | $108.8M | 8.8% | NEW |
| 3 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 871,621 | $94.5M | 7.7% | NEW |
| 4 | BANK OF AMERICA CORP /DE/ | 726,962 | $78.9M | 6.4% | — |
| 5 | MORGAN STANLEY | 643,375 | $69.8M | 5.7% | ADD +28.2% |
| 6 | WELLS FARGO & COMPANY/MN | 220,806 | $24.0M | 1.9% | ADD +82.3% |
| 7 | FMR LLC | 19,177 | $2.1M | 0.2% | NEAR_EXIT -98.4% |
Recent Position Changes
| Fund | Action | Prev Shares | Curr Shares | Change % | Value | Quarter |
|---|---|---|---|---|---|---|
| NORGES BANK | NEW | — | 1,003,001 | — | $108.8M | 2025-Q4 |
| WELLS FARGO & COMPANY/MN | ADD | 121,114 | 220,806 | +82.3% | $24.0M | 2025-Q4 |
| FMR LLC | NEAR_EXIT | 1,223,822 | 19,177 | -98.4% | $2.1M | 2025-Q4 |
| WELLS FARGO & COMPANY/MN | NEAR_EXIT | 496,206 | 121,114 | -75.6% | $12.6M | 2025-Q3 |
| NORGES BANK | EXIT | 1,065,341 | 0 | -100.0% | $0.00 | 2025-Q3 |
| NORGES BANK | NEW | — | 1,065,341 | — | $116.2M | 2025-Q2 |
| RENAISSANCE TECHNOLOGIES LLC | EXIT | 145,500 | 0 | -100.0% | $0.00 | 2025-Q2 |
| FMR LLC | ADD | 989,642 | 1,443,397 | +45.9% | $139.4M | 2025-Q1 |
| CITADEL ADVISORS LLC | TRIM | 1,596,387 | 705,282 | -55.8% | $68.1M | 2025-Q1 |
| UBS Group AG | TRIM | 1,224,828 | 665,810 | -45.6% | $64.3M | 2025-Q1 |
| WELLS FARGO & COMPANY/MN | DOUBLED | 183,784 | 601,080 | +227.1% | $58.1M | 2025-Q1 |
| NORGES BANK | EXIT | 1,011,516 | 0 | -100.0% | $0.00 | 2025-Q1 |
| CITADEL ADVISORS LLC | DOUBLED | 653,931 | 1,596,387 | +144.1% | $157.8M | 2024-Q4 |
| UBS Group AG | DOUBLED | 169,740 | 1,224,828 | +621.6% | $121.1M | 2024-Q4 |
| MORGAN STANLEY | ADD | 307,892 | 394,749 | +28.2% | $39.0M | 2024-Q4 |
| WELLS FARGO & COMPANY/MN | DOUBLED | 86,943 | 183,784 | +111.4% | $18.2M | 2024-Q4 |
| RENAISSANCE TECHNOLOGIES LLC | NEW | — | 121,000 | — | $12.0M | 2024-Q4 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | NEW | — | 934,827 | — | $75.9M | 2024-Q3 |
| MORGAN STANLEY | TRIM | 489,660 | 307,892 | -37.1% | $25.0M | 2024-Q3 |
12 unique insiders with 2 transactions. Net insider value: $478.8K ($478.8K bought, $0.00 sold).
Insider Transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| May 12, 2026 | Keating Colleen | Chief Executive Officer | BUY | 5,000 | $49.54 | $247.7K |
| May 8, 2026 | RATHKE FRANCES G | Director | BUY | 5,000 | $46.21 | $231.1K |
| May 5, 2026 | Acoca Bernard | Director | A | 2,254 | $0.00 | $0.00 |
| May 5, 2026 | Anderson Enshalla | Director | A | 2,254 | $0.00 | $0.00 |
| May 5, 2026 | BENSON CRAIG R | Director | A | 2,254 | $0.00 | $0.00 |
| May 5, 2026 | DUNAWAY CAMBRIA W | Director | A | 2,254 | $0.00 | $0.00 |
| May 5, 2026 | RATHKE FRANCES G | Director | A | 2,254 | $0.00 | $0.00 |
| May 5, 2026 | Beard, Stephen W. | Director | A | 2,254 | $0.00 | $0.00 |
| May 5, 2026 | Singh Harmit J | Director | A | 2,254 | $0.00 | $0.00 |
| May 5, 2026 | Tanco Christopher | Director | A | 2,254 | $0.00 | $0.00 |
| May 5, 2026 | Spinelli Stephen JR | Director | A | 3,226 | $0.00 | $0.00 |
| Apr 1, 2026 | RATHKE FRANCES G | Director | A | 346 | $0.00 | $0.00 |
| Apr 1, 2026 | Anderson Enshalla | Director | A | 329 | $0.00 | $0.00 |
| Apr 1, 2026 | Tanco Christopher | Director | A | 320 | $0.00 | $0.00 |
| Apr 1, 2026 | Beard, Stephen W. | Director | A | 139 | $0.00 | $0.00 |
| Apr 1, 2026 | Spinelli Stephen JR | Director | A | 736 | $0.00 | $0.00 |
| Apr 1, 2026 | Singh Harmit J | Director | A | 43 | $0.00 | $0.00 |
| Mar 16, 2026 | Singh Harmit J | Director | A | 263 | $0.00 | $0.00 |
| Mar 15, 2026 | Keating Colleen | Chief Executive Officer | F | 4,219 | $73.62 | $310.6K |
| Mar 15, 2026 | Povinelli Brian | Chief Marketing Officer | F | 220 | $73.62 | $16.2K |
| Mar 15, 2026 | Bode William | Chief Operating Officer | F | 711 | $73.62 | $52.3K |
| Mar 10, 2026 | Povinelli Brian | Chief Marketing Officer | A | 4,930 | $0.00 | $0.00 |
| Mar 10, 2026 | Keating Colleen | Chief Executive Officer | A | 35,391 | $0.00 | $0.00 |
| Mar 10, 2026 | Bode William | Chief Operating Officer | A | 6,560 | $0.00 | $0.00 |
| Feb 10, 2026 | Povinelli Brian | Chief Marketing Officer | F | 163 | $93.01 | $15.2K |
| Feb 9, 2026 | Beard, Stephen W. | Director | A | 368 | $0.00 | $0.00 |
3 SEC filing reports analyzed. Sentiment: 0 bullish, 1 bearish, 1 mixed, 1 neutral. Avg impact: 4.7/10.
MIXED
CLUSTER
5/10
Two Planet Fitness insiders, including CEO Colleen Keating, made open-market purchases totaling $479
May 14, 2026
BEARISH
8-K
7/10
Planet Fitness reported Q1 2026 EPS of $0.65 (beat by 3.2%) and revenue of $337.2M (beat by 13.2%),
May 7, 2026
NEUTRAL
DEFA14A
2/10
Planet Fitness, Inc. filed a definitive proxy statement (DEFA14A) related to a shareholder vote. The
Mar 25, 2026
No press releases analyzed yet. Press releases are collected from GlobeNewsWire and analyzed by the LLM pipeline.
Current analyst consensus: Buy (70% buy). Based on 27 analysts: 7 strong buy, 12 buy, 8 hold, 0 sell, 0 strong sell.
Analyst Price Targets
$66.64 mean target
+30.8% upside
Strong Buy (1.89)
$45.00 Low
$133.00 High
| Metric | Value |
|---|---|
| Current Price | $50.96 |
| Target Low | $45.00 |
| Target Mean | $66.64 |
| Target Median | $60.50 |
| Target High | $133.00 |
| # Analysts | 18 |
| Recommendation | Strong Buy (1.89) |
Earnings Estimates & Revisions
| Period | EPS Avg | EPS Low | EPS High | EPS Growth | 30d Rev. | Up/Down | Rev. Avg | Rev. Growth | Analysts |
|---|---|---|---|---|---|---|---|---|---|
| Current Q 2026-06-30 |
$0.84 | $0.79 | $0.89 | -2.3% | -8.9% | 0↑ 16↓ | $0.4B | 4.6% | 15 |
| Next Q 2026-09-30 |
$0.79 | $0.75 | $0.86 | -0.9% | -9.5% | 0↑ 16↓ | $0.4B | 6.4% | 15 |
| Current FY 2026-12-31 |
$3.20 | $3.05 | $3.26 | 4.2% | -5.1% | 0↑ 18↓ | $1.4B | 7.1% | 17 |
| Next FY 2027-12-31 |
$3.61 | $2.97 | $4.00 | 12.7% | -10.5% | 0↑ 18↓ | $1.5B | 8.0% | 17 |
Current Quarter EPS Revision History
| Timepoint | EPS Estimate | Change |
|---|---|---|
| Current | $0.840 | |
| 7d ago | $0.838 | +0.003 |
| 30d ago | $0.922 | -0.082 |
| 60d ago | $0.923 | -0.083 |
| 90d ago | $0.921 | -0.081 |
14 analyst firms have rated this stock: 0 upgrades, 2 downgrades, 2 initiations.
Individual Analyst Actions
| Date | Analyst Firm | Action | Previous Rating | New Rating |
|---|---|---|---|---|
| May 20, 2026 | Roth Capital | MAINTAIN | Buy | Buy |
| May 15, 2026 | UBS | MAINTAIN | Buy | Buy |
| May 8, 2026 | Macquarie | MAINTAIN | Neutral | Neutral |
| May 8, 2026 | TD Cowen | DOWNGRADE | Buy | Hold |
| May 8, 2026 | RBC Capital | MAINTAIN | Outperform | Outperform |
| May 8, 2026 | Guggenheim | MAINTAIN | Buy | Buy |
| May 8, 2026 | Wells Fargo | MAINTAIN | Overweight | Overweight |
| May 8, 2026 | Keybanc | MAINTAIN | Overweight | Overweight |
| May 8, 2026 | B of A Securities | DOWNGRADE | Buy | Neutral |
| May 5, 2026 | Wells Fargo | MAINTAIN | Overweight | Overweight |
| May 5, 2026 | Baird | MAINTAIN | Outperform | Outperform |
| Apr 29, 2026 | TD Cowen | MAINTAIN | Buy | Buy |
| Apr 29, 2026 | RBC Capital | MAINTAIN | Outperform | Outperform |
| Apr 24, 2026 | Stifel | MAINTAIN | Buy | Buy |
| Apr 10, 2026 | Canaccord Genuity | MAINTAIN | Buy | Buy |
| Mar 12, 2026 | Keybanc | INITIATE | — | Overweight |
| Mar 11, 2026 | Wells Fargo | INITIATE | — | Overweight |
| Feb 25, 2026 | JP Morgan | MAINTAIN | Overweight | Overweight |
| Feb 25, 2026 | RBC Capital | MAINTAIN | Outperform | Outperform |
| Jan 29, 2026 | Macquarie | MAINTAIN | Neutral | Neutral |
| Jan 21, 2026 | Canaccord Genuity | MAINTAIN | Buy | Buy |
| Jan 16, 2026 | Morgan Stanley | MAINTAIN | Overweight | Overweight |
Monthly Consensus History
| Period | Strong Buy | Buy | Hold | Sell | Strong Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Jun 1, 2026 | 7 | 12 | 8 | 0 | 0 | 70% | |
| May 1, 2026 | 9 | 14 | 3 | 0 | 0 | 88% | |
| Apr 1, 2026 | 9 | 14 | 3 | 0 | 0 | 88% | |
| Mar 1, 2026 | 9 | 12 | 3 | 0 | 0 | 88% | |
| Feb 1, 2026 | 9 | 12 | 3 | 0 | 0 | 88% | |
| Jan 1, 2026 | 9 | 12 | 3 | 0 | 0 | 88% |
Strong BuyBuyHoldSellStrong Sell
No congressional trading data available for this ticker. Data is sourced from Senate and House financial disclosure filings.
45°
Neutral
Bearish
Neutral
Bullish
7 mentions
2 bullish
3 bearish
7 time periods
Reddit Sentiment History
| Date | Mentions | Sentiment | Bullish | Bearish | Threads |
|---|---|---|---|---|---|
| Jun 8, 2026 | 1 | 44° Neutral | 0 | 0 | 1 |
| Jun 8, 2026 | 1 | 44° Neutral | 0 | 0 | 1 |
| May 13, 2026 | 1 | 40° Cool | 0 | 1 | 1 |
| May 13, 2026 | 1 | 40° Cool | 0 | 1 | 1 |
| May 9, 2026 | 1 | 40° Cool | 0 | 1 | 1 |
| May 9, 2026 | 1 | 60° Warm | 1 | 0 | 1 |
| May 9, 2026 | 1 | 60° Warm | 1 | 0 | 1 |
Recent Reddit Threads
Bought $PLNT, $AVGO, $PODD. Thoughts?
▲ 1
💬 0
⚡ 0.5
PLNT MARKET RESEARCH
▲ 1
💬 1
⚡ 0.5
PLNT BULL THESIS pt 2
▲ 1
💬 0
⚡ 0.5
Planet Fitness(PLNT)
▲ 1
💬 0
⚡ 0.5
$LTH Running… ath bluesky breakout
▲ 1
💬 1
⚡ 0.5
Jun 9, 2026
short_volume
Short Volume: PLNT — 58.2% short (0.5M / 0.8M)
Short: 479,546 | Exempt: 25 | TRF Vol: 824,546 | Short Ratio: 58.2% | Off-exchange volume (dark pool + OTC)
Jun 2, 2026
short_volume
Short Volume: PLNT — 58.7% short (0.4M / 0.7M)
Short: 429,926 | Exempt: 1,606 | TRF Vol: 731,853 | Short Ratio: 58.7% | Off-exchange volume (dark pool + OTC)
May 20, 2026
other
Empowering Teen Wellness: Planet Fitness Announces Sixth Annual High School Summer Pass® Program and Opens Its Doors to Teens for Free All Summer Long
Program powered by Gymshark provides a welcoming, Judgement Free environment for teens to prioritize physical and mental health <pre>Program powered b
May 18, 2026
dark_pool
Dark Pool: PLNT — 4.5M shares, 65,750 trades
Week starting 2026-05-18. Total ATS volume: 4,479,455 shares across 65,750 trades.
May 12, 2026
short_interest
FTD: PLNT — 136,628 shares ($6.6M) failed to deliver
Settlement: 20260512, Price: $48.40, FTD Value: $6,612,795.2, PLANET FITNESS, INC CLASS A CO
May 11, 2026
dark_pool
Dark Pool: PLNT — 5.7M shares, 77,790 trades
Week starting 2026-05-11. Total ATS volume: 5,664,552 shares across 77,790 trades.
May 7, 2026
earnings_calendar
PLNT Q1 2026 Earnings Before Market Open — 2026-05-07
May 4, 2026
dark_pool
Dark Pool: PLNT — 10.6M shares, 123,820 trades
Week starting 2026-05-04. Total ATS volume: 10,643,992 shares across 123,820 trades.
Apr 27, 2026
dark_pool
Dark Pool: PLNT — 2.6M shares, 48,659 trades
Week starting 2026-04-27. Total ATS volume: 2,643,938 shares across 48,659 trades.
Apr 20, 2026
dark_pool
Dark Pool: PLNT — 1.8M shares, 34,750 trades
Week starting 2026-04-20. Total ATS volume: 1,818,480 shares across 34,750 trades.
Apr 13, 2026
dark_pool
Dark Pool: PLNT — 1.7M shares, 38,316 trades
Week starting 2026-04-13. Total ATS volume: 1,701,598 shares across 38,316 trades.
Apr 6, 2026
dark_pool
Dark Pool: PLNT — 1.5M shares, 33,604 trades
Week starting 2026-04-06. Total ATS volume: 1,491,474 shares across 33,604 trades.
Apr 1, 2026
short_volume
Short Volume: PLNT — 62.3% short (0.4M / 0.7M)
Short: 408,684 | Exempt: 0 | TRF Vol: 655,649 | Short Ratio: 62.3% | Off-exchange volume (dark pool + OTC)
Mar 30, 2026
dark_pool
Dark Pool: PLNT — 1.7M shares, 30,618 trades
Week starting 2026-03-30. Total ATS volume: 1,672,554 shares across 30,618 trades.
Mar 23, 2026
dark_pool
Dark Pool: PLNT — 1.7M shares, 37,903 trades
Week starting 2026-03-23. Total ATS volume: 1,726,744 shares across 37,903 trades.