CLX
CLOROX CO /DE/
$95.16
+1.08%
$11.5B
No data for this timeframe.
Vol
Market Cap$11.5B
Cap SizeLarge Cap
Analyst ConsensusSell (7%)
Inst. Holders10 funds
Inst. Value$2.5B
Inst. Activity2 buys / 3 sells
Insider Activity1B / 0S
Insider Net $$429.1K
Reddit Sentiment65° Warm
SEC Reports1
Exchange NYSE·Sector Specialty Cleaning, Polishing and Sanitation Preparations·Inc. DE·CIK 0000021076·Prev Close $94.14
Recent Activity
Jun 9, 2026
short_volume
Short Volume: CLX — 71.7% short (0.8M / 1.2M)
Short: 846,812 | Exempt: 3,084 | TRF Vol: 1,180,855 | Short Ratio: 71.7% | Off-exchange volume (dark
May 5, 2026
Insider
Breber Pierre R bought 5,000 shares
Director @ $85.82 ($429.1K)
Apr 1, 2026
Insider
Bellet Luc sold 244 shares
EVP - Chief Financial Officer @ $103.63 ($25.3K)
Mar 31, 2026
Insider
Plaines Stephanie sold 265.367 shares
Director @ $0.00 ($0.00)
Feb 28, 2026
SEC
Institutional activity for Clorox (CLX) in 2025-Q4 shows a mixed signal: Norges Bank initiated a substantial new $135.7M
INST-CLUSTER — Impact 6/10
Inst.
MORGAN STANLEY — TRIM
2,293,151 shares ($231.2M)
Inst.
NORGES BANK — NEW
1,346,173 shares ($135.7M)
Price Targets
$105.29
+6.9% upside
Buy
Current $98.48
Low $83.00
Median $97.00
High $163.00
17 analysts
$83.00
$163.00
Analyst Ratings
2Strong Buy
0Buy
16Hold
8Sell
1Strong Sell
Recent Analyst Actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| May 18, 2026 | Wells Fargo | MAINTAIN | Equal-Weight → Equal-Weight |
| May 4, 2026 | Barclays | MAINTAIN | Underweight → Underweight |
| May 1, 2026 | UBS | MAINTAIN | Neutral → Neutral |
| May 1, 2026 | Citigroup | MAINTAIN | Neutral → Neutral |
| May 1, 2026 | JP Morgan | MAINTAIN | Underweight → Underweight |
Earnings Estimates
| Period | EPS Est. | Range | Growth | # |
|---|---|---|---|---|
| Current Q | $1.66 ▼ -20.7% | $1.61 — $1.73 | -42% YoY | 14 |
| Next Q | $1.29 ▼ -2.9% | $0.90 — $1.48 | 51% YoY | 11 |
| Current FY | $5.56 | $5.45 — $5.90 | -28% YoY | 15 |
| Next FY | $6.30 | $5.84 — $7.21 | 13% YoY | 17 |
Top Institutional Holders
| Fund | Value | Move |
|---|---|---|
| VANGUARD GROUP INC | $1.6B | — |
| MORGAN STANLEY | $231.2M | TRIM |
| NORGES BANK | $135.7M | NEW |
| BANK OF AMERICA CORP | $133.6M | ADD |
| CHARLES SCHWAB INVESTMENT MANAGEMENT | $111.8M | ADD |
Recent Insider Trades
| Date | Insider | Type | Value |
|---|---|---|---|
| May 5, 2026 | Breber Pierre | BUY | $429.1K |
| Apr 1, 2026 | Bellet Luc | F | $25.3K |
| Mar 31, 2026 | Plaines Stephanie | A | $0.00 |
| Mar 31, 2026 | WILLIAMS CHRISTOPHER | A | $0.00 |
| Mar 31, 2026 | WEINER RUSSELL | A | $0.00 |
Reddit Sentiment
65°▲
Warm
Bearish
Neutral
Bullish
10 institutional holders with $2.5B total value (24,395,330 shares) as of 2025-Q4. Top holders: VANGUARD, MORGAN, NORGES. Net selling activity: 3 institutions trimmed/exited vs 2 added.
Top Institutional Holders — 2025-Q4
| # | Fund | Shares | Value | % of Tracked | Last Move |
|---|---|---|---|---|---|
| 1 | VANGUARD GROUP INC | 15,684,000 | $1.6B | 64.3% | — |
| 2 | MORGAN STANLEY | 2,293,151 | $231.2M | 9.4% | TRIM -28.2% |
| 3 | NORGES BANK | 1,346,173 | $135.7M | 5.5% | NEW |
| 4 | BANK OF AMERICA CORP /DE/ | 1,325,156 | $133.6M | 5.4% | ADD +31.2% |
| 5 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 1,108,669 | $111.8M | 4.5% | ADD +44.1% |
| 6 | TWO SIGMA INVESTMENTS, LP | 1,076,005 | $108.5M | 4.4% | TRIM -38.2% |
| 7 | FMR LLC | 647,093 | $65.2M | 2.7% | ADD +29.8% |
| 8 | WELLS FARGO & COMPANY/MN | 642,688 | $64.8M | 2.6% | — |
| 9 | RENAISSANCE TECHNOLOGIES LLC | 224,300 | $22.6M | 0.9% | TRIM -66.5% |
| 10 | YACKTMAN ASSET MANAGEMENT LP | 48,095 | $4.8M | 0.2% | ADD +30.5% |
Recent Position Changes
| Fund | Action | Prev Shares | Curr Shares | Change % | Value | Quarter |
|---|---|---|---|---|---|---|
| MORGAN STANLEY | TRIM | 3,195,815 | 2,293,151 | -28.2% | $231.2M | 2025-Q4 |
| NORGES BANK | NEW | — | 1,346,173 | — | $135.7M | 2025-Q4 |
| TWO SIGMA INVESTMENTS, LP | TRIM | 1,740,175 | 1,076,005 | -38.2% | $108.5M | 2025-Q4 |
| FMR LLC | ADD | 498,439 | 647,093 | +29.8% | $65.2M | 2025-Q4 |
| RENAISSANCE TECHNOLOGIES LLC | TRIM | 670,300 | 224,300 | -66.5% | $22.6M | 2025-Q4 |
| TWO SIGMA INVESTMENTS, LP | ADD | 1,300,378 | 1,740,175 | +33.8% | $214.6M | 2025-Q3 |
| BANK OF AMERICA CORP /DE/ | ADD | 1,117,154 | 1,465,446 | +31.2% | $180.7M | 2025-Q3 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | ADD | 754,524 | 1,087,458 | +44.1% | $134.1M | 2025-Q3 |
| YACKTMAN ASSET MANAGEMENT LP | ADD | 45,210 | 58,995 | +30.5% | $7.3M | 2025-Q3 |
| NORGES BANK | EXIT | 1,585,984 | 0 | -100.0% | $0.00 | 2025-Q3 |
| UBS Group AG | ADD | 1,314,582 | 1,804,291 | +37.3% | $216.6M | 2025-Q2 |
| NORGES BANK | NEW | — | 1,585,984 | — | $190.4M | 2025-Q2 |
| TWO SIGMA INVESTMENTS, LP | DOUBLED | 71,355 | 1,300,378 | +1722.4% | $156.1M | 2025-Q2 |
| RENAISSANCE TECHNOLOGIES LLC | DOUBLED | 413,467 | 855,167 | +106.8% | $102.7M | 2025-Q2 |
| FMR LLC | TRIM | 710,437 | 432,717 | -39.1% | $52.0M | 2025-Q2 |
| YACKTMAN ASSET MANAGEMENT LP | ADD | 32,950 | 45,210 | +37.2% | $5.4M | 2025-Q2 |
| UBS Group AG | ADD | 973,407 | 1,314,582 | +35.0% | $193.6M | 2025-Q1 |
| FMR LLC | TRIM | 1,361,758 | 710,437 | -47.8% | $104.6M | 2025-Q1 |
| RENAISSANCE TECHNOLOGIES LLC | TRIM | 697,967 | 413,467 | -40.8% | $60.9M | 2025-Q1 |
| CITADEL ADVISORS LLC | NEAR_EXIT | 1,487,112 | 213,374 | -85.7% | $31.4M | 2025-Q1 |
| TWO SIGMA INVESTMENTS, LP | TRIM | 98,765 | 71,355 | -27.8% | $10.5M | 2025-Q1 |
| NORGES BANK | EXIT | 1,594,979 | 0 | -100.0% | $0.00 | 2025-Q1 |
| CITADEL ADVISORS LLC | TRIM | 2,900,147 | 1,487,112 | -48.7% | $241.5M | 2024-Q4 |
| UBS Group AG | ADD | 561,583 | 973,407 | +73.3% | $158.1M | 2024-Q4 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | NEW | — | 723,906 | — | $117.9M | 2024-Q3 |
8 unique insiders with 1 transactions. Net insider value: $429.1K ($429.1K bought, $0.00 sold).
Insider Transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| May 5, 2026 | Breber Pierre R | Director | BUY | 5,000 | $85.82 | $429.1K |
| Apr 1, 2026 | Bellet Luc | EVP - Chief Financial Officer | F | 244 | $103.63 | $25.3K |
| Mar 31, 2026 | Plaines Stephanie | Director | A | 265.367 | $0.00 | $0.00 |
| Mar 31, 2026 | WILLIAMS CHRISTOPHER J | Director | A | 265.367 | $0.00 | $0.00 |
| Mar 31, 2026 | WEINER RUSSELL J | Director | A | 325.678 | $0.00 | $0.00 |
| Mar 31, 2026 | Breber Pierre R | Director | A | 325.678 | $0.00 | $0.00 |
| Mar 31, 2026 | Shattock Matthew J | Director | A | 506.61 | $0.00 | $0.00 |
| Mar 13, 2026 | Hyder Chris T | EVP-Group Pres -Hlth & Hyg | F | 41 | $108.73 | $4.5K |
| Mar 13, 2026 | Grier Stacey | EVP - Executive Chief of Staff | F | 32 | $108.73 | $3.5K |
| Feb 13, 2026 | Breber Pierre R | Director | A | 27.05 | $0.00 | $0.00 |
| Feb 13, 2026 | Shattock Matthew J | Director | A | 191.291 | $0.00 | $0.00 |
| Feb 13, 2026 | Plaines Stephanie | Director | A | 72.732 | $0.00 | $0.00 |
| Feb 13, 2026 | WILLIAMS CHRISTOPHER J | Director | A | 212.639 | $0.00 | $0.00 |
| Feb 13, 2026 | WEINER RUSSELL J | Director | A | 172.363 | $0.00 | $0.00 |
1 SEC filing reports analyzed. Sentiment: 0 bullish, 0 bearish, 1 mixed, 0 neutral. Avg impact: 6.0/10.
No press releases analyzed yet. Press releases are collected from GlobeNewsWire and analyzed by the LLM pipeline.
Current analyst consensus: Strong Sell (7% buy). Based on 27 analysts: 2 strong buy, 0 buy, 16 hold, 8 sell, 1 strong sell.
Analyst Price Targets
$105.29 mean target
+6.9% upside
Buy (3.11)
$83.00 Low
$163.00 High
| Metric | Value |
|---|---|
| Current Price | $98.48 |
| Target Low | $83.00 |
| Target Mean | $105.29 |
| Target Median | $97.00 |
| Target High | $163.00 |
| # Analysts | 17 |
| Recommendation | Buy (3.11) |
Earnings Estimates & Revisions
| Period | EPS Avg | EPS Low | EPS High | EPS Growth | 30d Rev. | Up/Down | Rev. Avg | Rev. Growth | Analysts |
|---|---|---|---|---|---|---|---|---|---|
| Current Q 2026-06-30 |
$1.66 | $1.61 | $1.73 | -42.1% | -20.7% | 0↑ 2↓ | $1.9B | -4.0% | 14 |
| Next Q 2026-09-30 |
$1.29 | $0.90 | $1.48 | 51.3% | -2.9% | 0↑ 8↓ | $1.8B | 28.7% | 11 |
| Current FY 2026-06-30 |
$5.56 | $5.45 | $5.90 | -27.9% | +0.4% | — | $6.7B | -5.9% | 15 |
| Next FY 2027-06-30 |
$6.30 | $5.84 | $7.21 | 13.2% | -0.3% | 0↑ 4↓ | $7.6B | 13.4% | 17 |
Current Quarter EPS Revision History
| Timepoint | EPS Estimate | Change |
|---|---|---|
| Current | $1.662 | |
| 7d ago | $1.659 | +0.004 |
| 30d ago | $2.095 | -0.433 |
| 60d ago | $2.089 | -0.427 |
| 90d ago | $2.089 | -0.427 |
11 analyst firms have rated this stock: 0 upgrades, 1 downgrades, 0 initiations.
Individual Analyst Actions
| Date | Analyst Firm | Action | Previous Rating | New Rating |
|---|---|---|---|---|
| May 18, 2026 | Wells Fargo | MAINTAIN | Equal-Weight | Equal-Weight |
| May 4, 2026 | Barclays | MAINTAIN | Underweight | Underweight |
| May 1, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| May 1, 2026 | Citigroup | MAINTAIN | Neutral | Neutral |
| May 1, 2026 | JP Morgan | MAINTAIN | Underweight | Underweight |
| May 1, 2026 | Wells Fargo | MAINTAIN | Equal-Weight | Equal-Weight |
| May 1, 2026 | Evercore ISI Group | MAINTAIN | Underperform | Underperform |
| Apr 23, 2026 | Morgan Stanley | MAINTAIN | Equal-Weight | Equal-Weight |
| Apr 21, 2026 | Jefferies | MAINTAIN | Buy | Buy |
| Apr 17, 2026 | JP Morgan | DOWNGRADE | Neutral | Underweight |
| Apr 15, 2026 | Citigroup | MAINTAIN | Neutral | Neutral |
| Apr 15, 2026 | Barclays | MAINTAIN | Underweight | Underweight |
| Apr 14, 2026 | Barclays | MAINTAIN | Underweight | Underweight |
| Apr 8, 2026 | Wells Fargo | MAINTAIN | Equal-Weight | Equal-Weight |
| Apr 7, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| Mar 30, 2026 | Deutsche Bank | MAINTAIN | Hold | Hold |
| Feb 5, 2026 | Morgan Stanley | MAINTAIN | Equal-Weight | Equal-Weight |
| Feb 4, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| Feb 4, 2026 | Citigroup | MAINTAIN | Neutral | Neutral |
| Feb 4, 2026 | JP Morgan | MAINTAIN | Neutral | Neutral |
| Feb 4, 2026 | Evercore ISI Group | MAINTAIN | Underperform | Underperform |
| Jan 23, 2026 | Wells Fargo | MAINTAIN | Equal-Weight | Equal-Weight |
| Jan 16, 2026 | JP Morgan | MAINTAIN | Neutral | Neutral |
| Jan 14, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| Jan 8, 2026 | TD Cowen | MAINTAIN | Hold | Hold |
| Jan 7, 2026 | Goldman Sachs | MAINTAIN | Sell | Sell |
| Jan 5, 2026 | Wells Fargo | MAINTAIN | Equal-Weight | Equal-Weight |
| Dec 17, 2025 | Citigroup | MAINTAIN | Neutral | Neutral |
Monthly Consensus History
| Period | Strong Buy | Buy | Hold | Sell | Strong Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Jun 1, 2026 | 2 | 0 | 16 | 8 | 1 | 7% | |
| May 1, 2026 | 1 | 1 | 16 | 8 | 1 | 7% | |
| Apr 1, 2026 | 1 | 1 | 17 | 7 | 1 | 7% | |
| Mar 1, 2026 | 1 | 1 | 17 | 7 | 1 | 7% | |
| Feb 1, 2026 | 1 | 1 | 16 | 8 | 1 | 7% | |
| Jan 1, 2026 | 1 | 1 | 16 | 8 | 1 | 7% |
Strong BuyBuyHoldSellStrong Sell
No congressional trading data available for this ticker. Data is sourced from Senate and House financial disclosure filings.
65°
Warm
Bearish
Neutral
Bullish
9 mentions
4 bullish
0 bearish
6 time periods
Reddit Sentiment History
| Date | Mentions | Sentiment | Bullish | Bearish | Threads |
|---|---|---|---|---|---|
| May 8, 2026 | 2 | 58° Warm | 1 | 0 | 2 |
| May 8, 2026 | 1 | 50° Neutral | 0 | 0 | 1 |
| May 8, 2026 | 3 | 64° Warm | 2 | 0 | 3 |
| May 8, 2026 | 1 | 44° Neutral | 0 | 0 | 1 |
| May 5, 2026 | 1 | 50° Neutral | 0 | 0 | 1 |
| Feb 12, 2026 | 1 | 60° Warm | 1 | 0 | 1 |
Recent Reddit Threads
I’m not dying to some hentai virus $CLX
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$CLX
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Not dying to hantavirus $CLX
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I’m not dying to some hentai virus $CLX
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I’m not dying from some fucking hentai virus $CLX
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Started a position in CLX
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KISS
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Jun 9, 2026
short_volume
Short Volume: CLX — 71.7% short (0.8M / 1.2M)
Short: 846,812 | Exempt: 3,084 | TRF Vol: 1,180,855 | Short Ratio: 71.7% | Off-exchange volume (dark pool + OTC)
Jun 8, 2026
short_volume
Short Volume: CLX — 75.8% short (0.9M / 1.2M)
Short: 887,114 | Exempt: 179 | TRF Vol: 1,170,806 | Short Ratio: 75.8% | Off-exchange volume (dark pool + OTC)
Jun 4, 2026
short_volume
Short Volume: CLX — 67.4% short (0.8M / 1.2M)
Short: 794,665 | Exempt: 1,672 | TRF Vol: 1,179,436 | Short Ratio: 67.4% | Off-exchange volume (dark pool + OTC)
Jun 3, 2026
short_volume
Short Volume: CLX — 64.3% short (0.6M / 1.0M)
Short: 614,625 | Exempt: 0 | TRF Vol: 955,407 | Short Ratio: 64.3% | Off-exchange volume (dark pool + OTC)
Jun 2, 2026
short_volume
Short Volume: CLX — 56.2% short (0.7M / 1.2M)
Short: 653,328 | Exempt: 122 | TRF Vol: 1,162,733 | Short Ratio: 56.2% | Off-exchange volume (dark pool + OTC)
Jun 1, 2026
short_volume
Short Volume: CLX — 61.1% short (0.8M / 1.3M)
Short: 793,397 | Exempt: 1,605 | TRF Vol: 1,299,175 | Short Ratio: 61.1% | Off-exchange volume (dark pool + OTC)
May 29, 2026
short_volume
Short Volume: CLX — 59.7% short (1.1M / 1.8M)
Short: 1,077,408 | Exempt: 2,305 | TRF Vol: 1,805,740 | Short Ratio: 59.7% | Off-exchange volume (dark pool + OTC)
May 28, 2026
short_volume
Short Volume: CLX — 58.3% short (0.4M / 0.7M)
Short: 409,442 | Exempt: 1,875 | TRF Vol: 702,713 | Short Ratio: 58.3% | Off-exchange volume (dark pool + OTC)
May 27, 2026
short_volume
Short Volume: CLX — 61.5% short (0.5M / 0.9M)
Short: 542,929 | Exempt: 148 | TRF Vol: 883,102 | Short Ratio: 61.5% | Off-exchange volume (dark pool + OTC)
May 26, 2026
short_volume
Short Volume: CLX — 66.1% short (0.6M / 1.0M)
Short: 648,991 | Exempt: 76 | TRF Vol: 982,020 | Short Ratio: 66.1% | Off-exchange volume (dark pool + OTC)
May 22, 2026
short_volume
Short Volume: CLX — 58.3% short (0.4M / 0.7M)
Short: 399,817 | Exempt: 2,671 | TRF Vol: 686,331 | Short Ratio: 58.3% | Off-exchange volume (dark pool + OTC)
May 21, 2026
short_volume
Short Volume: CLX — 69.9% short (0.7M / 1.0M)
Short: 699,081 | Exempt: 483 | TRF Vol: 999,943 | Short Ratio: 69.9% | Off-exchange volume (dark pool + OTC)
May 20, 2026
short_volume
Short Volume: CLX — 63.9% short (0.6M / 1.0M)
Short: 625,101 | Exempt: 374 | TRF Vol: 978,533 | Short Ratio: 63.9% | Off-exchange volume (dark pool + OTC)
May 18, 2026
dark_pool
Dark Pool: CLX — 3.6M shares, 74,980 trades
Week starting 2026-05-18. Total ATS volume: 3,554,347 shares across 74,980 trades.
May 15, 2026
short_volume
Short Volume: CLX — 60.2% short (0.5M / 0.9M)
Short: 535,333 | Exempt: 0 | TRF Vol: 889,471 | Short Ratio: 60.2% | Off-exchange volume (dark pool + OTC)