SAM
BOSTON BEER CO INC
$170.08
+3.25%
$1.8B
No data for this timeframe.
Vol
Market Cap$1.8B
Cap SizeSmall Cap
Analyst ConsensusSell (4%)
Inst. Holders8 funds
Inst. Value$344.3M
Inst. Activity1 buys / 1 sells
Reddit Sentiment67° Warm
SEC Reports4
Press Releases11
Recent Activity
Jun 5, 2026
SEC
This 8-K reports the results of Boston Beer's 2026 Annual Meeting of Stockholders and subsequent board committee appoint
8-K — Impact 3/10
Jun 4, 2026
Press
Sun Cruiser (a brand of Boston Beer Company, NYSE: SAM) announced a limited-edition 17-piece apparel collection co-brand
Impact 2/10
Jun 4, 2026
announcement
Sun Cruiser and G/FORE Elevate Golf Course Style with New Limited-Edition Apparel Collection
Sun Cruiser partners with luxury golf lifestyle brand on a collaboration built for golfers to cruise
May 28, 2026
Press
Samuel Adams (Boston Beer) announced a summer 2026 limited-edition Brewer Patriot Collection and Star Spangled Variety P
Impact 2/10
May 27, 2026
Insider
Joyce Meghan V. sold 358 shares
Director @ $0.00 ($0.00)
May 27, 2026
Insider
Joyce Meghan V. sold 691 shares
Director @ $0.00 ($0.00)
May 27, 2026
Insider
Fisher Cynthia A sold 358 shares
Director @ $0.00 ($0.00)
Apr 10, 2026
SEC
A U.S. District Court jury awarded $175.5 million in damages to Ardagh Metal Packaging in a contract dispute over unmet
8-K — Impact 8/10
Price Targets
$230.39
+31.7% upside
Strong Buy
Current $174.99
Low $192.00
Median $223.00
High $315.00
13 analysts
$192.00
$315.00
Analyst Ratings
0Strong Buy
1Buy
15Hold
6Sell
1Strong Sell
Recent Analyst Actions
| Date | Firm | Action | Rating |
|---|---|---|---|
| May 6, 2026 | Morgan Stanley | MAINTAIN | Equal-Weight → Equal-Weight |
| May 5, 2026 | Bernstein | MAINTAIN | Market Perform → Market Perform |
| May 4, 2026 | Citigroup | MAINTAIN | Neutral → Neutral |
| May 1, 2026 | UBS | MAINTAIN | Neutral → Neutral |
| May 1, 2026 | RBC Capital | MAINTAIN | Sector Perform → Sector Perform |
Earnings Estimates
| Period | EPS Est. | Range | Growth | # |
|---|---|---|---|---|
| Current Q | $4.96 | $4.58 — $5.71 | -9% YoY | 11 |
| Next Q | $4.34 ▲ +0.7% | $4.03 — $4.66 | 2% YoY | 11 |
| Current FY | $9.55 ▼ -4.1% | $8.96 — $10.82 | -3% YoY | 12 |
| Next FY | $11.09 ▼ -2.5% | $9.20 — $13.07 | 16% YoY | 13 |
Latest Reports
NEUTRAL
8-K
3/10
This 8-K reports the results of Boston Beer's 2026 Annual Meeting of Stockholders and subsequent board committee appoint
Jun 5, 2026
NEUTRAL
Press
2/10
Sun Cruiser (a brand of Boston Beer Company, NYSE: SAM) announced a limited-edition 17-piece apparel collection co-brand
Jun 4, 2026
BEARISH
8-K
8/10
A U.S. District Court jury awarded $175.5 million in damages to Ardagh Metal Packaging in a contract dispute over unmet
Apr 10, 2026
Top Institutional Holders
| Fund | Value | Move |
|---|---|---|
| VANGUARD GROUP INC | $202.8M | — |
| FMR LLC | $70.4M | — |
| MORGAN STANLEY | $22.3M | TRIM |
| CHARLES SCHWAB INVESTMENT MANAGEMENT | $19.3M | NEW |
| RENAISSANCE TECHNOLOGIES LLC | $16.1M | — |
Recent Insider Trades
| Date | Insider | Type | Value |
|---|---|---|---|
| May 27, 2026 | Joyce Meghan | A | $0.00 |
| May 27, 2026 | Joyce Meghan | A | $0.00 |
| May 27, 2026 | Fisher Cynthia | A | $0.00 |
| May 27, 2026 | Fisher Cynthia | A | $0.00 |
| May 27, 2026 | Nemeth Julio | A | $0.00 |
Reddit Sentiment
67°
Warm
Bearish
Neutral
Bullish
8 institutional holders with $344.3M total value (1,764,335 shares) as of 2025-Q4. Top holders: VANGUARD, FMR, MORGAN.
Top Institutional Holders — 2025-Q4
| # | Fund | Shares | Value | % of Tracked | Last Move |
|---|---|---|---|---|---|
| 1 | VANGUARD GROUP INC | 1,039,184 | $202.8M | 58.9% | — |
| 2 | FMR LLC | 360,875 | $70.4M | 20.5% | — |
| 3 | MORGAN STANLEY | 114,300 | $22.3M | 6.5% | TRIM -51.1% |
| 4 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 98,826 | $19.3M | 5.6% | NEW |
| 5 | RENAISSANCE TECHNOLOGIES LLC | 82,679 | $16.1M | 4.7% | — |
| 6 | BANK OF AMERICA CORP /DE/ | 46,718 | $9.1M | 2.6% | DOUBLED +144.7% |
| 7 | TWO SIGMA INVESTMENTS, LP | 16,269 | $3.2M | 0.9% | ADD +29.2% |
| 8 | WELLS FARGO & COMPANY/MN | 5,484 | $1.1M | 0.3% | — |
Recent Position Changes
| Fund | Action | Prev Shares | Curr Shares | Change % | Value | Quarter |
|---|---|---|---|---|---|---|
| MORGAN STANLEY | TRIM | 233,767 | 114,300 | -51.1% | $22.3M | 2025-Q4 |
| TWO SIGMA INVESTMENTS, LP | ADD | 12,594 | 16,269 | +29.2% | $3.2M | 2025-Q4 |
| MORGAN STANLEY | DOUBLED | 93,287 | 233,767 | +150.6% | $49.4M | 2025-Q3 |
| TWO SIGMA INVESTMENTS, LP | NEW | — | 12,594 | — | $2.7M | 2025-Q3 |
| MORGAN STANLEY | ADD | 60,260 | 93,287 | +54.8% | $17.8M | 2025-Q2 |
| BANK OF AMERICA CORP /DE/ | DOUBLED | 21,910 | 53,620 | +144.7% | $10.2M | 2025-Q2 |
| TWO SIGMA INVESTMENTS, LP | EXIT | 916 | 0 | -100.0% | $0.00 | 2025-Q2 |
| CITADEL ADVISORS LLC | DOUBLED | 57,527 | 154,805 | +169.1% | $37.0M | 2025-Q1 |
| TWO SIGMA INVESTMENTS, LP | NEAR_EXIT | 24,029 | 916 | -96.2% | $218.8K | 2025-Q1 |
| NORGES BANK | EXIT | 102,478 | 0 | -100.0% | $0.00 | 2025-Q1 |
| UBS Group AG | DOUBLED | 59,450 | 179,621 | +202.1% | $53.9M | 2024-Q4 |
| CITADEL ADVISORS LLC | TRIM | 149,090 | 57,527 | -61.4% | $17.3M | 2024-Q4 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | NEW | — | 89,681 | — | $25.9M | 2024-Q3 |
15 unique insiders with 0 transactions. Net insider value: $0.00 ($0.00 bought, $0.00 sold).
Insider Transactions
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| May 27, 2026 | Joyce Meghan V. | Director | A | 358 | $0.00 | $0.00 |
| May 27, 2026 | Joyce Meghan V. | Director | A | 691 | $0.00 | $0.00 |
| May 27, 2026 | Fisher Cynthia A | Director | A | 358 | $0.00 | $0.00 |
| May 27, 2026 | Fisher Cynthia A | Director | A | 691 | $0.00 | $0.00 |
| May 27, 2026 | Nemeth Julio N | Director | A | 358 | $0.00 | $0.00 |
| May 27, 2026 | Nemeth Julio N | Director | A | 691 | $0.00 | $0.00 |
| May 27, 2026 | Swanson Cynthia | Director | A | 358 | $0.00 | $0.00 |
| May 27, 2026 | Swanson Cynthia | Director | A | 691 | $0.00 | $0.00 |
| May 27, 2026 | JORDAN JOSEPH HUGH | Director | A | 358 | $0.00 | $0.00 |
| May 27, 2026 | JORDAN JOSEPH HUGH | Director | A | 691 | $0.00 | $0.00 |
| May 27, 2026 | Stone Christopher Isaac | Director | A | 358 | $0.00 | $0.00 |
| May 27, 2026 | Stone Christopher Isaac | Director | A | 691 | $0.00 | $0.00 |
| Apr 2, 2026 | Fisher Cynthia A | Director | M | 1,560 | $157.58 | $245.8K |
| Apr 2, 2026 | Fisher Cynthia A | Director | M | 1,560 | $0.00 | $0.00 |
| Mar 20, 2026 | Murphy Matthew Donal | CAO & VP of Finance | A | 129 | $136.07 | $17.6K |
| Mar 1, 2026 | HEATH TARA L. | Chief Legal Officer | F | 297 | $226.78 | $67.4K |
| Mar 1, 2026 | HEATH TARA L. | Chief Legal Officer | A | 360 | $0.00 | $0.00 |
| Mar 1, 2026 | Murphy Matthew Donal | CAO & VP of Finance | A | 257 | $0.00 | $0.00 |
| Mar 1, 2026 | Murphy Matthew Donal | CAO & VP of Finance | A | 986 | $0.00 | $0.00 |
| Mar 1, 2026 | Fritsch Annette N | VP of Product Design and R&D | F | 270 | $226.78 | $61.2K |
| Mar 1, 2026 | Lysyj Lesya | Chief Marketing Officer | A | 566 | $0.00 | $0.00 |
| Mar 1, 2026 | Hodges Philip A. | Chief Operating Officer | F | 1,587 | $226.78 | $359.9K |
| Mar 1, 2026 | Boynton Laura J. | Chief People Officer | F | 88 | $226.78 | $20.0K |
| Mar 1, 2026 | Crowley Michael R. | Chief Sales Officer | F | 341 | $226.78 | $77.3K |
| Mar 1, 2026 | Murphy Matthew Donal | CAO & VP of Finance | F | 193 | $226.78 | $43.8K |
| Mar 1, 2026 | Lysyj Lesya | Chief Marketing Officer | F | 383 | $226.78 | $86.9K |
| Mar 1, 2026 | Savastano Philip E. | Chief Supply Chain Officer | F | 134 | $226.78 | $30.4K |
| Mar 1, 2026 | Reynoso Diego | CFO and Treasurer | F | 622 | $226.78 | $141.1K |
| Mar 1, 2026 | Reynoso Diego | CFO and Treasurer | A | 2,429 | $0.00 | $0.00 |
| Mar 1, 2026 | Fritsch Annette N | VP of Product Design and R&D | A | 309 | $0.00 | $0.00 |
4 SEC filing reports analyzed. Sentiment: 0 bullish, 1 bearish, 1 mixed, 2 neutral. Avg impact: 5.0/10.
NEUTRAL
8-K
3/10
This 8-K reports the results of Boston Beer's 2026 Annual Meeting of Stockholders and subsequent boa
Jun 5, 2026
BEARISH
8-K
8/10
A U.S. District Court jury awarded $175.5 million in damages to Ardagh Metal Packaging in a contract
Apr 10, 2026
NEUTRAL
DEFA14A
3/10
The Boston Beer Company is holding its 2026 annual shareholder meeting to vote on the election of di
Apr 10, 2026
MIXED
8-K
6/10
Boston Beer reported mixed full-year 2025 results with declining revenue and volumes but improved gr
Feb 24, 2026
NEUTRAL
2/10
Sun Cruiser (a brand of Boston Beer Company, NYSE: SAM) announced a limited-edition 17-piece apparel
Jun 4, 2026
NEUTRAL
2/10
Samuel Adams (Boston Beer) announced a summer 2026 limited-edition Brewer Patriot Collection and Sta
May 28, 2026
NEUTRAL
3/10
Boston Beer announced the launch of LYTT Electric Coolers, a new 15% ABV malt-based single-serve bev
May 11, 2026
NEUTRAL
2/10
Dogfish Head (SAM) announced a limited-edition collaborative beer, Coconut Etiquette, with CBS's Sur
Apr 30, 2026
NEUTRAL
2/10
TeaPot, a cannabis-infused iced tea brand under The Boston Beer Company (SAM), announced a promotion
Apr 27, 2026
NEUTRAL
3/10
Truly Hard Seltzer, a brand owned by Boston Beer Company (SAM), launched a nationwide marketing camp
Apr 8, 2026
NEUTRAL
3/10
Sun Cruiser, a brand owned by The Boston Beer Company, launched a new non-carbonated White Tea + Vod
Apr 2, 2026
NEUTRAL
3/10
Truly Hard Seltzer, a brand owned by Boston Beer Company (SAM), announced a marketing campaign calle
Mar 18, 2026
NEUTRAL
4/10
Sun Cruiser, a ready-to-drink cocktail brand owned by The Boston Beer Company, has entered a multi-y
Mar 10, 2026
NEUTRAL
3/10
Samuel Adams launched a limited-edition 'Our City. Our Beer.' variety pack in collaboration with Bos
Mar 9, 2026
NEUTRAL
4/10
The Boston Beer Company is expanding its Sinless Vodka Cocktails, a 5% ABV, zero-sugar, zero-carb re
Mar 2, 2026
Current analyst consensus: Strong Sell (4% buy). Based on 23 analysts: 0 strong buy, 1 buy, 15 hold, 6 sell, 1 strong sell.
Analyst Price Targets
$230.39 mean target
+31.7% upside
Strong Buy (3.14)
$192.00 Low
$315.00 High
| Metric | Value |
|---|---|
| Current Price | $174.99 |
| Target Low | $192.00 |
| Target Mean | $230.39 |
| Target Median | $223.00 |
| Target High | $315.00 |
| # Analysts | 13 |
| Recommendation | Strong Buy (3.14) |
Earnings Estimates & Revisions
| Period | EPS Avg | EPS Low | EPS High | EPS Growth | 30d Rev. | Up/Down | Rev. Avg | Rev. Growth | Analysts |
|---|---|---|---|---|---|---|---|---|---|
| Current Q 2026-06-30 |
$4.96 | $4.58 | $5.71 | -9.0% | +0.4% | 3↑ 7↓ | $0.6B | -2.3% | 11 |
| Next Q 2026-09-30 |
$4.34 | $4.03 | $4.66 | 2.2% | +0.7% | 4↑ 6↓ | $0.6B | 2.7% | 11 |
| Current FY 2026-12-31 |
$9.55 | $8.96 | $10.82 | -3.4% | -4.1% | 1↑ 9↓ | $2.0B | -0.7% | 12 |
| Next FY 2027-12-31 |
$11.09 | $9.20 | $13.07 | 16.1% | -2.5% | 1↑ 8↓ | $2.0B | 1.6% | 13 |
Current Quarter EPS Revision History
| Timepoint | EPS Estimate | Change |
|---|---|---|
| Current | $4.962 | |
| 7d ago | $4.891 | +0.070 |
| 30d ago | $4.943 | +0.018 |
| 60d ago | $4.943 | +0.018 |
| 90d ago | $5.790 | -0.828 |
7 analyst firms have rated this stock: 0 upgrades, 0 downgrades, 0 initiations.
Individual Analyst Actions
| Date | Analyst Firm | Action | Previous Rating | New Rating |
|---|---|---|---|---|
| May 6, 2026 | Morgan Stanley | MAINTAIN | Equal-Weight | Equal-Weight |
| May 5, 2026 | Bernstein | MAINTAIN | Market Perform | Market Perform |
| May 4, 2026 | Citigroup | MAINTAIN | Neutral | Neutral |
| May 1, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| May 1, 2026 | RBC Capital | MAINTAIN | Sector Perform | Sector Perform |
| May 1, 2026 | Evercore ISI Group | MAINTAIN | In-Line | In-Line |
| Apr 15, 2026 | Citigroup | MAINTAIN | Neutral | Neutral |
| Apr 7, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| Mar 30, 2026 | Deutsche Bank | MAINTAIN | Hold | Hold |
| Feb 26, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| Feb 25, 2026 | Citigroup | MAINTAIN | Neutral | Neutral |
| Feb 25, 2026 | Morgan Stanley | MAINTAIN | Equal-Weight | Equal-Weight |
| Jan 14, 2026 | UBS | MAINTAIN | Neutral | Neutral |
| Dec 17, 2025 | Citigroup | MAINTAIN | Neutral | Neutral |
Monthly Consensus History
| Period | Strong Buy | Buy | Hold | Sell | Strong Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Jun 1, 2026 | 0 | 1 | 15 | 6 | 1 | 4% | |
| May 1, 2026 | 0 | 1 | 15 | 6 | 1 | 4% | |
| Apr 1, 2026 | 0 | 1 | 14 | 6 | 1 | 5% | |
| Mar 1, 2026 | 0 | 1 | 14 | 6 | 1 | 5% | |
| Feb 1, 2026 | 0 | 1 | 14 | 6 | 1 | 5% | |
| Jan 1, 2026 | 0 | 1 | 14 | 6 | 1 | 5% |
Strong BuyBuyHoldSellStrong Sell
No congressional trading data available for this ticker. Data is sourced from Senate and House financial disclosure filings.
67°
Warm
Bearish
Neutral
Bullish
2 mentions
2 bullish
0 bearish
2 time periods
Reddit Sentiment History
| Date | Mentions | Sentiment | Bullish | Bearish | Threads |
|---|---|---|---|---|---|
| May 28, 2026 | 1 | 60° Warm | 1 | 0 | 1 |
| May 28, 2026 | 1 | 60° Warm | 1 | 0 | 1 |
Jun 4, 2026
announcement
Sun Cruiser and G/FORE Elevate Golf Course Style with New Limited-Edition Apparel Collection
Sun Cruiser partners with luxury golf lifestyle brand on a collaboration built for golfers to cruise into the 19th hole in style <pre>Sun Cruiser part
May 28, 2026
announcement
Samuel Adams Cracks Open the Brewer Patriot Collection, Launches ‘Raise a Sam’ to Celebrate America's 250th
American craft beer pioneer declares the return of the Brewer Patriot Collection, which features beers based on original recipes from the Founding Fat
May 18, 2026
dark_pool
Dark Pool: SAM — 0.5M shares, 19,028 trades
Week starting 2026-05-18. Total ATS volume: 486,458 shares across 19,028 trades.
May 11, 2026
announcement
The Boston Beer Company Lights Up Ready-To-Drink Market with All-New 15% Alc. LYTT® Electric Coolers™
Single-serve, full-flavored malt beverages are available in select markets now in resealable, recyclable, uniquely shaped, glow-in-the-dark containers
May 11, 2026
dark_pool
Dark Pool: SAM — 0.6M shares, 22,149 trades
Week starting 2026-05-11. Total ATS volume: 620,605 shares across 22,149 trades.
May 4, 2026
dark_pool
Dark Pool: SAM — 0.4M shares, 19,949 trades
Week starting 2026-05-04. Total ATS volume: 371,031 shares across 19,949 trades.
Apr 30, 2026
earnings
Boston Beer Reports First Quarter Financial Results
<p>BOSTON, April 30, 2026 (GLOBE NEWSWIRE) -- The Boston Beer Company, Inc. (NYSE: SAM), today reported financial results for the first quarter ende
Apr 30, 2026
contract
Dogfish Head & Survivor Honor Iconic Show’s 50th Season with Nationwide Launch of Limited-Time Collaborative Beer, Coconut Etiquette
<p>MILTON, Del., April 30, 2026 (GLOBE NEWSWIRE) -- Delaware’s <a href="https://www.globenewswire.com/Tracker?data=pjYESIWZMk0JTFMlmZ0DuMpAbWO5qlxn8
Apr 30, 2026
earnings_calendar
SAM Q1 2026 Earnings After Market Close — 2026-04-30
Apr 27, 2026
announcement
TeaPot® Declares Second Saturday in May “Take Your Mom to the Dispensary Day”
Cannabis iced tea brand is celebrating mom and launching new THC-infused raspberry black tea <pre>Cannabis iced tea brand is celebrating mom and launc
Apr 27, 2026
dark_pool
Dark Pool: SAM — 0.6M shares, 22,955 trades
Week starting 2026-04-27. Total ATS volume: 586,539 shares across 22,955 trades.
Apr 23, 2026
earnings_calendar
SAM Q1 2026 Earnings After Market Close — 2026-04-23
Apr 22, 2026
earnings_calendar
SAM Q1 2026 Earnings After Market Close — 2026-04-22
Apr 20, 2026
dark_pool
Dark Pool: SAM — 0.3M shares, 16,346 trades
Week starting 2026-04-20. Total ATS volume: 338,303 shares across 16,346 trades.
Apr 15, 2026
short_interest
FTD: SAM — 3,335 shares ($0.8M) failed to deliver
Settlement: 20260415, Price: $236.38, FTD Value: $788,327.3, BOSTON BEER CO INC (THE) CL-A